Campaign

When You Need Blood Circulation Support, Choose Cerebral circulation supplement Traphaco

Brand

Traphaco Joint Stock Company

Success Story

The campaign helped Traphaco expand its digital reach with outstanding results: Facebook achieved 12M+ reach and 13M+ impressions, TikTok achieved 1M+ reach, 10M+ impressions, and 10M+ views, while YouTube recorded 13M+ impressions and 3M+ views.

Context & Objectives

In a highly competitive brain health medicine/supplement market, HHDN Traphaco needed to both maintain its core 45+ customer base and expand its reach to the 35+ segment — those who often make health-related purchase decisions for their families. The key challenge was to strengthen trust, improve brand recall, and position HHDN Traphaco as a top-of-mind choice when consumers need to purchase the product for themselves or as a health gift.

Brand Experience Implementations

Understanding consumers’ need to care for their own brain health and that of their loved ones, Novaon Digital developed the message “When You Need Blood Circulation Support, Choose Hoạt Huyết Dưỡng Não Traphaco.” This helped the brand become more present and relatable in everyday health-care moments and key family-oriented seasonal occasions.

Campaign Objectives

– Maintain market share within the top 2 brain health medicine brands in Vietnam.

– Sustain recall among existing customers while expanding awareness among new buyers.

– Strengthen customer engagement and brand affinity.

– Position Hoạt Huyết Dưỡng Não Traphaco as a top-of-mind choice for personal use or gifting.

– Enhance loyal customer care, encouraging repurchase and regular usage.

Novaon Digital’s Scope of Work

– Art Direction: Shaped the brand image around the spirit of being trustworthy, friendly, natural, and widely relatable.

– Seasonal Content Plan: Developed content across five key seasons: Lunar New Year, Vietnamese Family season, Summer/Vu Lan, Mid-Autumn/seasonal transition, and Winter.

– Creative Assets: Created formats such as CapCut templates, short videos, key visuals, and seasonal content to increase relatability and shareability.

– Media Ads: Deployed advertising across Facebook, TikTok, YouTube, and relevant channels to increase awareness, expand customer reach, and optimize media performance.