Campaign

Multi-layered Experience Connection

Brand

Metrolink An Phú

Success Story

The campaign helped Metrolink An Phú increase awareness and engagement on Facebook, bringing the project closer to office tenants, working professionals, and nearby residents through key interaction metrics:

– 9,746,279 impressions

– 5,011 page likes

– 10,778 engagements

– 28,647 clicks

Context & Objectives

As the office and commercial real estate market became increasingly competitive, tenants were no longer looking only for a place to set up an office, but for a space with a convenient location, supporting amenities, and daily operational connectivity. Metrolink An Phú entered a repositioning phase from Cantavil Premier into a Retail + Office complex, with the goal of refreshing its brand image, attracting tenants, and becoming a familiar destination for work, shopping, dining, and entertainment.

Brand Experience Implementations

Novaon Digital developed the approach “Metrolink – The Connection Station,” positioning Metrolink An Phú not merely as an office leasing destination, but as a multi-experience hub where work, business connection, amenities, and everyday life are integrated within one space.

Campaign Objectives

– Build a new brand identity for Metrolink An Phú

– Clarify its positioning as an office and commercial complex

– Communicate the image of a connected destination for work, shopping, dining, and entertainment

– Attract office and commercial space tenants

– Draw working professionals, nearby residents, and local customers to experience the destination

– Gradually build real usage frequency after launch

Novaon Digital’s Scope of Work

– Influencer Marketing: Personalized the Metrolink An Phú story through Business KOLs, Expert KOLs, and Lifestyle KOLs/KOCs to reach the right customer groups.

– PR Articles: Built credibility and clarified key advantages such as location, Retail + Office model, amenities, and policies for business tenants.

– Content Strategy: Developed a content system grounded in real customer needs, highlighting amenities, offers, experiences, and reasons to choose Metrolink An Phú.

– Community Engagement: Placed Metrolink An Phú into everyday usage contexts such as working, dining, check-ins, and entertainment to generate organic discussion and encourage real-life experience.