The appointment reflects Novaon’s broader approach to embedding artificial intelligence more deeply into its management system. Rather than replacing managers, ALEX is designed to augment their capabilities by providing faster access to organizational knowledge, strengthening critical review and supporting more informed decision-making.

^{ALEX’s appointment reflects Novaon’s move to position AI not merely as a task-support tool,
but as an additional capability within the Group’s management system.}

Turning 20 years of organizational knowledge into shared capability

ALEX is built on a body of knowledge accumulated and systematized by Novaon over the past 20 years. The knowledge base comprises approximately 100 sets of internal materials totaling around 10,000 pages, covering strategy, governance, corporate culture, company history, the Novaon Management Methodology, execution systems and Enterprise Infrastructure 5.0, or EI5.

Drawing on this foundation, ALEX can support managers in reviewing plans, challenging proposed approaches, connecting individual decisions with the Group’s broader strategic direction, and identifying potential gaps before action is taken.

Novaon says the objective is not to create an AI system that simply “knows more,” but to convert organizational knowledge into a capability that can be accessed and applied more widely across the Group. In doing so, the company aims to narrow the gap between strategy formulation and day-to-day execution.

AI advises, leaders decide

Novaon has emphasized that ALEX is not intended to replace human judgment. Decision-making authority and ultimate accountability remain with the Group’s leaders and managers.

Nguyen Minh Quy, Chairman of Novaon Group, said: “ALEX was developed to help narrow the gap between strategy and execution. AI does not make decisions for us. What we expect is for AI to help our managers understand the organization more deeply, think more effectively and act with greater alignment.”

^{Novaon Group Chairman Nguyen Minh Quy discusses the combination of human leadership,
organizational knowledge and AI in strengthening management capability.}

The appointment of ALEX at Novaon’s 20-year milestone marks a broader shift in the Group’s management approach – one that combines people, institutional knowledge and artificial intelligence to strengthen governance and strategic execution.

It also reflects an emerging model of enterprise management in which AI is used not as a substitute for leadership, but as an additional layer of intelligence supporting leaders as they assess information, challenge assumptions and make decisions.

^{In Novaon’s emerging management model, AI is intended to augment human leadership by helping managers
develop a deeper understanding of the organization and act with greater alignment.}

Founded in 2006, Novaon is entering the 2026–2036 period with its Enterprise Infrastructure 5.0 (EI5) vision, focused on building a new generation of intelligent, connected enterprise infrastructure powered by data and AI.

Over the coming decade, the Group plans to pursue an AI-driven EI5 strategy, positioning artificial intelligence as a key enabler of higher productivity, stronger operational performance and sustainable business growth.