Campaign

Ignite the Spirit of Vietnamese Tet

Brand

SUNHOUSE

Success Story

Novaon Digital partnered with SUNHOUSE to create a Tết campaign centred on the kitchen as an emotional touchpoint, connecting a music video, KOLs/KOCs, social content, and cross-platform media. The campaign recorded over 31.18 million impressions, 11.28 million reach, 8.76 million video views, and 4.31 million post engagements, amplifying “Bật Chất Tết Việt”.

Background & Objectives

As familiar Tết reunion narratives became saturated, the pressures of cooking and holiday preparation offered a more relatable angle for modern families. SUNHOUSE needed to elevate its image to international standards while retaining its Vietnamese identity. The campaign aimed to strengthen emotional connections and demonstrate how home appliances support a healthier, more convenient, and relaxed Tet.

Brand Experience Implementations

“Bật Chất Tết Việt” presented Tet preparation as a chess game, with SUNHOUSE appliances as the winning piece that helps families overcome holiday pressures. A central music video integrated products through entertaining music and storytelling. KOLs/KOCs, communities, challenges, and OOH extended the concept, while media connected audiences across Teasing, Booming, and Sustain phases.

Campaign Objectives

-Reinforce international standards alongside a proud Vietnamese identity.

-Strengthen emotional connections with Vietnamese families during Tết.

-Associate products with health, convenience, and durability.

-Amplify the campaign message and encourage engagement across touchpoints.

Novaon Digital’s Scope of Work

-Creative Strategy: Big idea, chess-game concept, key message, and key visual.

-TVC/MV & Social Content: Music video, teasers, cutdowns, the “SUNHOUSE gõ cửa trao tiện dụng” series, and phase-specific content.

-KOL/KOC & Seeding: Role-based deployment of macro influencers, micro influencers, and groups/pages.

-Engagement & Visibility: Challenges, CapCut templates, and OOH.

-Media Strategy: Cross-platform advertising, retargeting across campaign phases, and lookalike audience expansion.