Campaign

LPBank TikTok Channel Development

Brand

LPBank

Success Story

Novaon Digital partnered with LPBank to build a distinctive TikTok identity through the Lộc -Phát characters and relatable stories about finance and office life. During the reporting period, the channel averaged 25,762 views per video, achieved 129% of the view KPI, and recorded 2,383 followers. The “Mỗi ngày một cuộc đời” series stood out for its authentic workplace storytelling.

Background & Objectives

As young audiences increasingly favoured digital experiences and short, accessible content, banks needed a new communication approach on TikTok. LPBank had strong credibility and a diverse product portfolio, but its image remained traditional and lacked a distinctive platform identity. The challenge was to refresh the brand, connect with Gen Z, and introduce products naturally while maintaining professionalism and trust.

Brand Experience Implementations

The BUILD -BOOST -BOND strategy combined insider banking stories with everyday financial knowledge to establish a distinctive channel personality. The Lộc -Phát characters provided consistent brand cues, while products appeared within entertaining workplace situations. The “Mỗi ngày một cuộc đời” series explored relatable professional experiences, creating content that encouraged engagement and sharing

Campaign Objectives

-Refresh LPBank’s image and establish a distinctive TikTok identity.

-Combine entertainment, financial knowledge, and product communication.

-Grow engagement and build a lasting follower community.

-Set six-month targets to grow followers from 1,000 to 30,000 and average views from 5,000 to 20,000 per video.

Novaon Digital’s Scope of Work

-Channel Strategy: Content direction, channel personality, and a growth roadmap.

-Content Development: Financial knowledge, products and offers, and LPBank’s people and culture.

-Video Production: Lộc -Phát characters, entertainment formats, and workplace series.

-Channel Management: Scheduling, publishing, comment moderation, and inbox management.

-Measurement & Optimisation: Content performance tracking and improvements to hooks, CTAs, and product integration.