Campaign

Why So Delicious?

Brand

Long Hai Jelly

Success Story

• Achieved over 1M engagements across social media channels
• Over 95% reach to the target audience
• Over 600K views from KOLs and influencers

Background & Objectives

To meet the large consumption demand as well as the ever-increasing needs of consumers, the jelly product category has become more abundant and diverse than ever. This signaled an intensely competitive jelly production market. When it comes to famous jelly brands in Vietnam, Long Hai is a long-standing name. However, recognizing that the brand was staying in its comfort zone and not daring to be different, Long Hai Jelly partnered with Novaon Digital to launch a marketing campaign that would showcase the brand’s ambition to reinvent itself as the leading jelly producer in Vietnam with 10 years of experience.

Brand Experience Implementations

• Conceptualized and produced the “Why So Delicious” TVC
• Executed an integrated marketing communications campaign with multiple touchpoints like key visuals, TVC, social posts, mini-games…
• Implemented a strong social media marketing push on Facebook and Google
• Leveraged Onfluencer – an AI tool for booking relevant KOLs for the campaign