Campaign

Influencer Marketing

Brand

MSI

Background & Objectives

The campaign aimed to launch MSI’s new laptop products, the GF66 and Modern 14, targeting creative content creators and office professionals, not just the gaming audience. The goal was to expand the customer base and reposition the brand beyond gaming to reach a broader target audience.

Novaon Digital’s Implementations

Taking advantage of the power of the tech content creator network, Novaon analyzed over 1,000 KOL/Influencer profiles to identify the most promising individuals to collaborate with MSI in this campaign. As a result, MSI was able to seize opportunities, surpass competitors in the same segment, and successfully conclude the campaign.