Campaign
Social Media Contest Management
Brand
Lexus
Success Story
- Increased website traffic and product searches.
- Achieved expected sales figures across branches.
Background & Objectives
Intending to spread the message: “Efficiently utilize time and maintain an optimistic spirit in today’s world”, Lexus LC collaborated with Novaon to launch an inspirational marketing campaign.
Novaon Digital’s Implementations
The highlight of this campaign was a competition for car enthusiasts to creatively engage with the Lexus LC model. Thanks to innovative content and precise targeting, the competition attracted a large number of customers and Lexus lovers, resulting in a successful campaign in Novaon’s Social Media Contest Management domain.
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