Campaign

Cultivating a Green Environment for Healthy Living

Brand

AnEco

Background & Objectives

AnEco is a brand that offers 100% compostable, safe for human health, and environmentally friendly biodegradable products. It targets families with young children, especially women aged 25-40, who are the primary shoppers and caregivers in their households.

As of June 2021, both the products and the brand were relatively new and unfamiliar, with low brand recognition.

Novaon Digital’s Implementations

Building a Sustainable Brand: Novaon Digital’s Collaboration with AnEco in Creating Awareness and Recognition. Novaon Digital provided consulting services and partnered with AnEco to implement a series of explosive digital campaigns, aiming to increase brand awareness and gradually build the brand for the company.