Campaign

Be Cheese With Helio

Brand

Helio

Background & Objectives

Novaon Digital partnered with Helio in launching the new Helio strawberry-flavored cream cheese product line. With the goal of expanding brand coverage while increasing engagement with customers, Novaon Digital deployed creative and innovative communication activities to attract attention and reach a large potential customer base.

Novaon Digital’s Implementations

Novaon Digital executed a campaign with a key activity centered around an engagement contest called “Rescue the City with Helio”. The “Rescue the City with Helio” campaign received positive feedback and attention from fans, generating significant interest in Helio. Additionally, activities on the microsite also recorded a large number of registrations.