Valentine’s Day – A Season of Love with a “Thousand Sweet Deals” is the perfect time for brands to launch unique marketing campaigns to boost sales, connect with customers, and elevate their brand. Let’s explore some impressive marketing ideas with Novaon Digital to prepare for the upcoming 2023 Valentine’s Day.
1. Createch: Creativity Combined with Technology
The concept of “Createch” is on the rise, marking technology as the “leverage” for big ideas. The combination of creativity in ideas and a business’s ability to use technology effectively can lead to successful strategies, steering brands toward success.
During Valentine’s Day 2022, Mondelez’s Cadbury Dairy Milk Silk chocolate line introduced an augmented reality (AR) experience, allowing couples to immerse themselves in a romantic dinner on the Metaverse. Here, sweet messages or secret notes between the couple could be unlocked and appear on Cadbury billboards existing in this 3D virtual world.
The “Createch” strategy promises to deliver exciting, unique, and novel marketing campaigns this Valentine’s season.
Mondelez’s Createch strategy
2. Simultaneous Offline-Online Events
Event marketing is a communication solution worth considering, with the potential to create a media breakthrough for brands.
On February 14, 2022, Tinder Thailand partnered with the Central World mall, near the sacred Trimurti Shrine for love blessings in Bangkok. Activities included praying for love at Trimurti Shrine, Love Room photo booths, virtual love blessings with VR 360° technology, and Instagram check-ins.
Additionally, the campaign combined online activities, offering users a fun experience with virtual reality blessings. This helped spread the brand while making the campaign more impressive and effective.
Tinder’s Online-Offline Event Marketing
3. Brand Personification and Individualization
Nowadays, it’s common for brands and organizations to use verified social media accounts (Facebook, Instagram, TikTok, etc.) to interact with customers, other brands, and even their competitors.
You probably still remember the love triangle in September 2022 between MoMo, Starbucks, and Highlands Coffee, which stirred up a storm in the Vietnamese online community. Highlands’ post with a broken red heart was a response to seeing “ex” MoMo holding hands with “new love” Starbucks. Immediately, Highlands created a “social media sensation” as many other verified accounts joined in the comments to console them.
Treating a brand like a person with joys, sorrows, personality, and even a loving heart will be one of the strategies that can deliver high results this Valentine’s season.
The love triangle between Starbucks, MoMo, and Highlands
4. Creative Messages Spread Across Multiple Channels and Platforms
Valentine’s is an opportunity for businesses to showcase their creativity through content and videos centered around love. You can get creative with various content formats like images, banners, short videos, infographics, or storytelling to attract readers.
In 2021, Durex Vietnam launched a series of viral videos with the message “Forget the gifts, go with Durex,” targeting open-minded customers. Going against traditional gifting trends, Durex positioned itself as a fresh gift for lovers, thereby elevating its brand and subtly boosting sales.
In addition to the viral video series, Durex also collaborated with many influencers and popular fan pages to spread the campaign.
Durex’s creative Valentine’s message
5. Anti-Valentine
Besides the group of customers who love romance, don’t forget the large crowd of single, “anti-Valentine” customers. Instead of celebrating romantic love, brands can spread messages of self-love, love for pets, or friendships in a creative and meaningful way.
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