In the context that society is investing heavily in culture-education and training along with the development of digital technology, education businesses are having new opportunities to grow in many aspects. At the same time, this is also a challenge that the education sector needs to overcome to be able to optimize operating costs and grow effectively.
Opportunities for the growth of the education sector and winning the Top-of-Mind
According to Vietnam’s data, total investment in education is currently 3.8% of GDP, of which investment in higher education is 0.33% of GDP. Entering the period of 2021 – 2025, the number of high school students in the country will increase compared to the period 2016 – 2020 of about 8 million students. This is an opportunity for education businesses to break through and seize the possibility of even stronger development in 2023.
In addition to strong investment in education from state policies, the number of potential customer groups is increasing rapidly, the digital transformation in education is also undergoing drastic changes. Businesses take advantage of digital channels, apply innovative strategies and modern technology to increase brand experience, turn brands into Top-of-Mind in the minds of customers, and win in a fiercely competitive market.
Barriers for education businesses in the new context
Besides the wide and diverse opportunities, the education sector currently faces various barriers:
The impact of the economic context is a great challenge for the education sector in 2023. Businesses need to optimize reasonable budgets in operation and implementation of activities.
In addition, the fierce competition between the market of international affiliated schools, private schools, educational institutions… In addition to the competition in core education methods, infrastructure, and quality of personnel, education businesses also compete in terms of marketing strategies, building reputable brands, and approaching target customers in this fertile market.
The key to helping businesses in the education industry solve these problems will be revealed at the webinar “Growth Hacking in the Education Industry”with the topic “Learning how to “hack” growth for the education industry” organized by Meta with the exclusive companionship of Novaon Digital.
- Research the market, grasp strengths and challenges to have a reasonable strategy
- Methods to improve brand position, develop breakthroughs to become Top-of-mind in the minds of customers
- The secret to reaching the right & winning “unlimited” potential customers
- How to improve performance and operational efficiency, scale of brand development in the education sector
- Get advice with experts with specific topics from the brand
The main contents will be discussed at the Webinar:
Speakers accompanying the event:
- Mr. Le Viet Hai Son – Vice Chairman & General Director Novaon Digital
- Mr. Khang Huynh – Key Account Manager Vietnam
- Ms. Mia Nguyen – Key Account Manager Vietnam
- Ms. Tu Van Tien – Client Solutions Manager Vietnam
- Ms. Tran Le – Agency Partnent South-East Asia
Education Growth Hacking Insights
- Time: 10:00 AM – 11:30 AM on 21.03.2023
- Form of organization: Online via Zoom
Contact:
Email: contact@novaon.asia
Hotline: 096 792 86 86
