On June 13, 2023, Meta announced the Vietnam Business Messaging Awards 2023. Novaon Digital was honored as the Agency in Vietnam recognized in the Best Diversity category.

The Vietnam Business Messaging Awards 2023 is an award that recognizes the innovative, diverse applications and the integration of creativity by agencies in maximizing Conversations to help businesses unlock the power of dialogue. This award showcases Novaon Digital’s success after a significant transformation aimed at creating comprehensive and diverse brand experience solutions for all clients.

Novaon Digital is honored to be an agency in Vietnam honored in the Best Diversity category

1. Optimizing Profit for Businesses Through Conversational Marketing

According to Meta, Vietnam has the highest usage rate of Business Messaging among the surveyed countries: 73% of Vietnamese consumers reported using conversations to reach businesses. Approximately 40% of Vietnamese consumers indicated that they have increased the frequency of their conversations with businesses. At least 1 in 3 Vietnamese consumers chat with businesses once a week. Conversational Marketing is popular across all age groups, especially among Millennials and Gen Z.

The appeal of conversations through Messaging Platforms for businesses wanting to communicate with customers is crucial. However, merely applying these tools is not enough to meet customer expectations. In reality, businesses are struggling with the data leads from various advertising platforms flowing into their CRM systems. This results in fragmented data systems, affecting processes and personnel, and businesses need a robust tool to connect this vast data.

At the Vietnam Business Messaging Awards 2023, Meta also highlighted several new features of Business Messaging. The solutions and tools for Business Messaging, powered by advanced technology, help businesses reach their most promising customers and provide a personalized messaging experience easily and effectively. This also helps businesses optimize advertising costs while delivering the smoothest connection experience to their potential customers, enhancing conversion rates and revenue.

Panel Discussion: Transform business with Business Messaging Innovation

According to Ms. Van Le, Market Lead – Vietnam Growth Business at Meta, to effectively implement Business Messaging solutions, businesses need to:

• Understand and apply Business Messaging at each stage of the marketing funnel to connect with and convert customers most effectively.
• Leverage data and signals to optimize strategies alongside Business Messaging.
• Collaborate with experienced agencies and Meta’s messaging partners to easily start and scale on a larger scale.

Recognizing this demand, Novaon Digital provides a solution through a new product that combines core technology with comprehensive brand experience services to optimize management for customers. In the process of enhancing customer experience, Novaon Digital consistently seeks new solutions, incorporates technological elements, and fosters content creativity to maximize effectiveness and create a more positive experience for customers.

2. How Novaon Digital Unlocks the Power of Conversational Marketing?

Novaon Digital has made a big turning point in its development strategy. Novaon Digital launches the mission of “Digitally transform Brand Experience with Strategy, Technology and Creativity” to become an agency providing brand experience transformation services on a digital platform with strategy, creativity and technology.

Le Viet Hai Son – CEO, NOVAON DIGITAL & Ben Joe – VP, Southeast Asia & Emerging Markets, Meta

In this context, Novaon Digital has developed a new product that maximizes solutions to promote and effectively implement Conversational Marketing:

• Integrate new solutions from Messaging Platforms into the existing ecosystem and marketing funnel of businesses, including Messenger Offer ads, Lead Generation through messages (Click-to-Messenger Lead Generation), optimizing lead acquisition methods (Destination Optimization), chatbots, and CRM integration.
• Develop a strategy for implementing the Messaging Platform, deploying strategies with a comprehensive brand experience solution from Novaon Digital.
• Continuously innovate and diversify Creative Formats in content, providing rich materials for the Messaging Platform.
• Effectively apply automation technologies like XChatbot with the Messaging Platform.

It is evident that in the digital transformation journey of customer experience, the application and upgrading of new tools are extremely important and necessary. Therefore, with technological improvements and new innovations from Novaon Digital and the Meta team, tools like Business Messaging will help brands quickly connect with and understand their customers better.

3. Vua Nem: Quality Brand Experience on Digital Platforms

From comprehensive brand communication solutions, Novaon Digital has successfully implemented many large campaigns for brands in the Vietnamese market and the region.

Vua Nem is a leading brand in Vietnam in the field of mattress distribution and retail, having conducted strong communication activities across multiple platforms.

In the process of seeking potential customers, Vua Nem consistently aims for and continuously experiments with new technological solutions and methods to change and enhance the customer experience when they interact with the brand.

Le Viet Hai Son – CEO, Novaon Digital & Le Huy Long – Head of Digital, Vua Nem

During the period from 2021 to 2023, recognizing the potential and effectiveness of Conversational Marketing, particularly the new Business Messaging tool launched by Meta, Vua Nem partnered with Novaon Digital to develop a plan to apply and implement this new method, aiming at two goals: increasing conversions and enhancing the customer experience. In the process of implementing Business Messaging, Novaon Digital developed strategies, creative content, and integrated new technologies to optimize Vua Nệm’s communication efficiency with potential customers, accelerating customer engagement through technical setups and continuous testing.

In addition to new communication strategies and the monthly sales push plan provided by Vua Nem, Novaon Digital created highly flexible advertising content for customers, which effectively conveyed the brand’s message while easily gathering customers’ desires and needs regarding seasonal services and products for the brand as a whole. As a result, Novaon Digital collected high-quality customer data that met Vua Nem’s expectations.

Novaon Digital has accompanied Vua Nệm for many years, with conversion rates continually improving.

Mr. Le Huy Long – Head of Digital at Vua Nem believes: “We trust that Novaon Digital helps us connect and engage with customers easily, providing them with appropriate service experiences, thereby increasing conversion potential. Updating relevant information meets the customers’ needs.”

Winning prestigious awards has recognized the efforts of the creative team at Novaon Digital. This is also a motivation for Novaon Digital to continuously harness the power of Strategy – Technology Solutions – Innovative Creative Thinking, developing more interesting and effective solutions for future marketing communication campaigns. This creates a comprehensive brand experience, especially in a digitally-led environment.

The Vietnam Business Messaging Awards 2023: Best Diversity further encourages Novaon Digital on its journey to become a trusted strategic partner for businesses and the choice of clients in every campaign and the long-term brand-building journey.

The success stories of brands partnering with us: See details 

About the Vietnam Business Messaging Awards 2023

The Vietnam Business Messaging Awards 2023 is an award that recognizes the innovative, diverse, and integrative application of agencies in maximizing conversations to help businesses unlock the power of dialogue. The award showcases Novaon Digital’s success following a significant transformation aimed at creating comprehensive and diverse brand experience solutions for all customers.

In 2022, Novaon Ads, a member of Novaon Digital, had the honor of being recognized as the Meta Agency of the Year 2022 in the Business Messaging category in Vietnam.