Campaign

VCB Digibank Advocacy Employee Campaign

Brand

Vietcombank

Background & Objectives

Vietcombank, a leading bank with over 20,000 employees, delivers advanced financial services and consistently earns positive recognition globally. As user behavior shifts in the Marketing 4.0 era, innovation in advertising methods has become crucial.

On June 18, 2024, Vietcombank launched VCB Digibank, a major update since 2020. This new digital banking service for individual customers features a completely redesigned interface and user experience, along with new services. Vietcombank aimed to effectively promote this product to its customers.

Campaign Objectives:

• Widespread brand awareness
• Increase recognition of the new product
• Maximize existing resources
• Optimize management and ensure data security

Success Story

• Implementation time: 1.5 months
• Number of participating VCB employees: 2,632
• Number of posts published: 2,728
• Total interactions generated: 1,381,518
• Including:
• 1,130,310 likes
• 101,480 comments
• 152,103 shares

*Data is still being updated

Novaon Digital’s Implementations

Recognizing the brand’s internal strength and the novelty of the VCB Digibank product in the Vietnamese market, Novaon Digital provided Vietcombank with the exclusive Onfluencer – Employee Advocacy solution.

With this solution, Vietcombank was able to:

• Fully leverage its internal resources
• Measure campaign effectiveness
• Manage long-term data
• Continuously update information and data in real-time
• Secure campaign data and employee information according to international standards