Campaign

Nhập Vibe đại sứ, bật style Viettinbank

Brand

Viettinbank

Success Story:

– Campaign Duration: 1 month

– Employee Participation: 1,000+ employees

– Total Content Output: 1,500+ posts

– Total Engagements: 21M+

Likes: 15M+

Comments: 4.6M+

Shares: 1M+

Background & Objectives:

As a prominent bank with long-standing market experience, VietinBank has earned customer trust by building a solid foundation over many decades. This is reflected in a large-scale, increasingly modern service ecosystem and robust financial capacity within Vietnam’s Finance – Banking industry.

However, in today’s digital landscape, as consumers are shifting their trust from traditional advertising to human connection, successful brand power is no longer demonstrated through one-way communication campaigns. Instead, it thrives through resonance across authentic everyday touchpoints.

Campaign Objectives:

– Boost Brand Awareness and Engagement: Amplify VietinBank’s brand presence and engagement levels across social media platforms.

– Leverage Internal Talent: Maximize the advantage of VietinBank’s massive internal resources to amplify the campaign and create long-lasting buzz.

– Connect Services and Drive Growth: Promote VietinBank’s financial products and solutions in an approachable and trustworthy manner to drive sales and build market confidence.

– Optimize Management and Security: Utilize a specialized campaign management platform to control content, ensure data security and track performance in real-time.

Solutions by Novaon Digital:

Novaon Digital implemented a “Marketing for Everyone” strategy via Employee Advocacy. This approach empowers VietinBank to leverage their internal human capital to save costs and realize goals: Enhancing brand awareness, brand engagement and campaign performance.

We provided the exclusive Onfluencer – Employee Advocacy solution tailored for VietinBank, focusing on:

– Promoting marketing methods via social networks

– Innovating internal communication and promotion styles

– Developing brand awareness and engagement

– Optimizing the implementation, management and promotion of the campaign