Campaign

THE VELOZ CROSS CONTENT CREATOR CHALLENGE

Brand

Toyota

Success Story:

– The campaign attracted nearly 1 million views, demonstrating that the content was highly relevant to short-video consumer trends.

– Results were bolstered by active participation from dealerships, helping Veloz Cross image image gain organic and more credible coverage.

Background & Objectives:

In an increasingly competitive automotive market, Toyota recognized the immense potential of their internal strengths – specifically the sales force, who interact directly with customers and build daily trust. However, previous personal branding activities by this team were spontaneous and fragmented, leading to a lack of consistency in the brand’s core messaging.

Facing the explosion of digital marketing tactics from competitors, Toyota Vietnam faced the challenge of refreshing their communication methods to comprehensively upgrade the campaign implementation and management process, thereby optimizing product and service and promotion.

Campaign Objectives:

– Organic Brand Amplification: Leverage the personal networks of the workforce to promote the Veloz Cross, ensuring messages reach customers authentically and reliably.

– Drive Target Model Sales: Increase awareness and highlight the superior features, including safety and flexibiity of the Veloz Cross through authentic reviews from dealership experts.

– Engage and Elevate Personnel: Ignite professional pride and creativity within the Sales team, turning every employee into a passionate brand ambassador.

– Digitize Management Processes: Apply the Onfluencer EA platform to professionalize the implementation, measurement and optimization of internal communication campaigns.

Solutions by Novaon Digital:

Novaon Digital partnered with Toyota Vietnam to execute an Employee Advocacy strategy centered on the “Veloz Cross Content Creator Challenge.” This solution acted as a catalyst to activate the communication power of the dealership staff, promoting product value through authentic, expert-led content and real-world experience on digital platforms.

With this solution, Toyota successfully:

– Built a professional campaign structure

– Optimized implementation workflows

– Proactively managed resources

– Digitized the reporting system