Campaign

SALES MANAGEMENT & INVOICING APP VIA SMARTPHONE

Brand

MB Bank

Success Story:

– Engagement Rate: Surpassed expectations by 440%.

– Unique Reach: Achieved 117% of the initial target.

– Market Penetration: Reached 38% of the target market segment.

Background & Objectives:

As compliance and digital transformation become industry standards, MB is accelerating the expansion of their service ecosystem for retail customers and business households. Among these, mSeller – a multi-platform sales management solution for small merchants was launched in collaboration with technology partners to support payment activities, revenue management and new operational requirements during the digital transformation phase.

Solutions by Novaon Digital:

– Organized mSeller Experience Days, where merchants could directly install the app, perform sales transactions, issue electronic invoices and participate in interactive activities/minigames at booths.

– Conveyed familiar operational scenarios of merchants through easy-to-understand short videos, reducing barriers to technological adoption.

– Maintained consistent mSeller presence on digital platforms through a synchronized system of visuals and social content throughout the campaign.