Campaign:

Smart Delivery Service – SmartBox: “GIAO ĐA CHIỀU, NHẬN MUÔN KIỂU”

Brand:

Viettel Post

Success Story:

– Increased brand awareness and amplified the launch of Viettel Post’s new product.

– Enhanced brand love and consumer trust.

– Built a positive brand image as a technological pioneer in the digital age.

Background & Objectives:

Amidst the rapid growth of Vietnam’s e-commerce and logistics market, the demand for flexible and contactless delivery solutions that optimize user experience has become urgent. Viettel Post developed SmartBox – an automated locker system to address the limitations of traditional delivery methods such as time dependency, delivery interruptions and lack of user autonomy.

However, as a new model in the market, SmartBox faced significant challenges in user education, building trust and shifting consumer behavior. Additionally, expanding the SmartBox system required a robust communication strategy to increase awareness, drive trial and create user growth momentum in a short period.

Campaign Objectives:

– Expand the multi-platform connection ecosystem.

– Drive revenue and sustainable service growth.

Solutions by Novaon Digital:

1. Applied technology & communication strategies to:

– Exploit insights on flexible, proactive, 24/7 delivery and receipt needs.

– Build clear messages about convenience, safety and diverse shipping/receiving methods.

2. Consulted & implemented marketing solutions to:

– Increase awareness of the SmartBox service.

– Promote users’ firsthand service experience.

3. Optimized operational and communication systems to:

– Increase customer reach efficiency.

– Enhance trust in high-tech logistics services.