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MAZDA

Written by duy on . Posted in Automobile, Our Work.

Campaign

Social Media Management

Brand

Mazda

Background & Objectives

The goal of the campaign is based on the values of design and technology originating from Mazda’s “All for People – Human Centric” philosophy. From there, we created brand advertisements on social media platforms to target the desired customer segment.

Novaon Digital’s Implementations

By exploring the inherent capabilities within the product as well as new aspects, our advertisements for the brand encompass the full beauty and utility of the product. Additionally, the advertising campaign was optimized through Lead Generation and Social Media Management, helping not only to target the insights of the desired customers but also to reach new customer segments.

BMW

Written by duy on . Posted in Automobile, Our Work.

Campaign

BMW In A Luxury Segment Racing: From A Drift To A Hit!

Brand

BMW

Success Story

  • 30% search impression share in the top position on Google.
  • Over 50% increase in the number of potential customers.
  • 1.2x increase in market share and 13% sales growth compared to the same period last year.

Background & Objectives

The global recession in 2022 dragged down the entire world economy, and the automotive industry was no exception. Facing this challenge, BMW needed a strategy to break through the volatile market and regain its position as a leader in the luxury car segment.

Brand Experience Implementations

  • Ran campaigns across various channels: Facebook Ads, GDN, SEM, Rich Display, YouTube, Instagram.
  • Deployed content on social media channels revolving around AWO content related to BMW’s car models.
  • Booked PR articles introducing the brand’s new car launches.
  • Utilized OnLead to collect real-time user data & results across platforms, combined with a call center system to optimize, filter quality data and push to the CRM Data.
  • Integrated AR game advertising on Meta to provide the most immersive experience for customers.

SUZUKI

Written by duy on . Posted in Automobile, Our Work.

Campaign

Media strategy for Suzuki automobile models

Brand

Suzuki

Success Story

  • Achieved a high engagement rate on the Facebook page, with an 83% increase compared to previous levels.
  • Content strategies and format adaptations resonated well with the target audience group, resulting in high engagement rates as they felt relatable.
  • Good engagement across influencer channels, product discovery, and usage.

Background & Objectives

This communications campaign for Suzuki’s vehicle lines aimed to increase engagement and attract a large pool of target customers. Simultaneously, it would create opportunities to expand the market and elevate brand awareness for Suzuki.

Brand Experience Implementations

  • Planned a multi-channel approach: Facebook Ads, YouTube Ads, GDN, TikTok Ads.
  • Strong presence on Facebook and TikTok platforms with AWO content pillars covering all vehicle models.
  • Booked PR activities, seeded content on hot groups/pages.
  • Produced key visuals adhering to the concept tailored for the target customers.
  • Categorized and qualified leads based on status and quality score.

LEXUS

Written by duy on . Posted in Automobile, Our Work.

Campaign

Capture The Essence – Win Instantly

Brand

Lexus

Success Story

  • Achieved a high engagement rate on Fanpage.
  • Content strategies and Lexus LC model contest attracted widespread discussion and participation.
  • Good engagement across influencer channels.

Background & Objectives

The goal is to convey the message: “Effective use of time and always keeping an optimistic spirit is essential in these days”, Lexus LC x Novaon launches inspirational Marketing campaign excited.

The main highlight of this campaign is the contest for “supercar connoisseurs” to try creative with the Lexus LC model. Thanks to the creative content and delivered to the right channels, the right customers, the contest attracted a large number of customers as well as Lexus fans to participate, creating a successful campaign in Novaon’s Social Media Contest Management segment.

Novaon Digital’s Implementations

  • Strong deployment on Facebook and website with content revolving around Lexus’s automotive line.
  • Ran media campaigns across various channels: Facebook Ads, Display Ads, TikTok, Zalo, Instagram.
  • Implemented key visuals, UGC videos adhering to the concept tailored for the target customers.

SKODA

Written by duy on . Posted in Automobile, Our Work.

Campaign

Curiosity Makes Us Smarter

Brand

Skoda

Success Story

  • Increased brand awareness about Skoda’s 2 new SUV lines: Karoq and Kodiaq.
  • Achieved high engagement rates across social media channels.

Background & Objectives

As a completely new brand in Vietnam, very few customers were familiar with Skoda – posing a significant challenge when launching their SUV lines in the Vietnamese market amidst fierce competition. This set the objective for Skoda to develop a brand re-identification strategy to deliver a perfect brand experience for their target audience.

Brand Experience Implementations

  • Executed a multi-channel Media Strategy: Google Search, GDN/ADX/DV360, YouTube Ads, Facebook Page Posts, Facebook Page Likes, Facebook Leads.
  • Deployed content pillars revolving around social posts, mini-games, content series, events across platforms like Facebook, Instagram, TikTok, Zalo, TikTok video shoots, Virtual Showroom, seeding.
  • Produced product shoots, key visuals adhering to the concept tailored for the target customers.
  • Applied technologies like Chatbots, ONCUSTOMER, Mini CRM.

PEUGEOT

Written by duy on . Posted in Automobile, Our Work.

Campaign

When The White Lion Adapted To Thrive – MMA Amarties Award-Winning Campaign

Brand

Peugeot

Success Story

Impressive achievements of the brand following the campaign:

  • Yearly sales growth: Quadrupled compared to the same period
  • Market share: Increased by 1.6 times
  • Leading position in the European car segment in Vietnam

Background & Objectives

After a period of facing low sales due to the negative impact of the health and economic crisis, Peugeot identified the “golden time” to make a comeback, taking advantage of a 1-month window to get ahead of many competitors. Leveraging their advantageous SUV line, Peugeot aimed to recover sales compared to the pre-crisis period.

Novaon Digital’s Implementations

Novaon Digital applied an integrated technology solution to accompany Peugeot’s campaign this time. In addition, we focused on customers, using technology and upgrading the CRM system. The result was a significant increase in Peugeot’s sales and market share, overcoming the difficulties caused by the COVID-19 pandemic. As well as bringing Peugeot to the leading position in the European SUV segment in the Vietnamese automotive market.

HONDA

Written by duy on . Posted in Automobile, Our Work.

Campaign

Media Strategy For Honda Civic

Brand

Honda

Success Story

  • Honda Vietnam’s Fanpage achieved high interaction rates.
  • Content strategies and formats with high interaction rates were achieved due to their relevance to the target customer group.

Background & Objectives

This Honda campaign focuses on communicating about automobile products, providing customers with unique experiences of outstanding features and exclusive driving support technology. This helps expand the reach to potential customers and drive the conversion process into actual customers.

Novaon Digital’s Implementations

  • Implementing a strong media plan focused on the Facebook platform.
  • Creating content on Fanpage with content routes revolving around AWO posts in the Automobile field.
  • Implementing key visuals according to the appropriate concept suitable for the target customers.

ISUZU

Written by duy on . Posted in Automobile, Our Work.

Campaign

Media Strategy For Isuzu

Brand

Isuzu

Success Story

  • Achieved a high interaction rate with over 82.000 engagements.
  • Content strategies and format formats had a high interaction rate due to being close and suitable for the target audience.
  • Good interaction on Influencer channels, exploring and using the product.

Background & Objectives

Communications about Isuzu’s truck line focused on introducing unique features along with advanced technology systems to increase interaction and reinforce customer recognition of the product. This contributes to enhancing the credibility of Isuzu’s truck line, affirming it as a reliable and reputable choice for transportation companies, thereby increasing their revenue.

Novaon Digital’s Implementations

  • Strong deployment on 2 platforms: Facebook, TikTok, with content revolving around AWO posts about Isuzu’s truck line.
  • Booking PR, seeding on hot groups/hot pages, etc.
  • Production of KV, UGC Videos according to the suitable concept for the target customers.
  • Utilizing Onfluencer – AI artificial intelligence to book suitable KOLs for the campaign to create review posts.

LEXUS

Written by duy on . Posted in Automobile, Our Work.

Campaign

Social Media Contest Management

Brand

Lexus

Success Story

  • Increased website traffic and product searches.
  • Achieved expected sales figures across branches.

Background & Objectives

Intending to spread the message: “Efficiently utilize time and maintain an optimistic spirit in today’s world”, Lexus LC collaborated with Novaon to launch an inspirational marketing campaign.

Novaon Digital’s Implementations

The highlight of this campaign was a competition for car enthusiasts to creatively engage with the Lexus LC model. Thanks to innovative content and precise targeting, the competition attracted a large number of customers and Lexus lovers, resulting in a successful campaign in Novaon’s Social Media Contest Management domain.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

Other Members Of Novaon Group

© 2024 NOVAON DIGITAL. All rights reserved.