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SHINHAN BANK

Written by duy on . Posted in Banking, Our Work.

Campaign

30 Years Elevating Value In Vietnam

Brand

Shinhan Bank

Success Story

  • The campaign reached over 295 thousand users on Facebook.
  • The video achieved a VTR rate at a good average level for a regular Trueview campaign.
  • The campaign reached over 103 thousand users on Instagram. This campaign had a very high reaction rate – exceeding 90%, much higher than the Facebook campaign.

Background & Objectives

Shinhan celebrates its 30th anniversary. The brand aims for a campaign that can increase brand recognition and support the promotion of various product packages.

Novaon Digital’s Implementations

  • Implemented Media ads strategy to optimize KPIs across Digital channels: Facebook, Google, Zalo, TikTok, Instagram.
  • Communication strategy on social media and reputable press channels.
  • Innovative iTVC idea development and multi-channel digital communication.
  • Implemented Influencer Marketing strategy, booking Hotpages/groups, KOCs for product packages.

VIETCOMBANK

Written by duy on . Posted in Banking, Our Work.

Campaign

VCB Digibank Advocacy Employee Campaign

Brand

Vietcombank

Background & Objectives

Vietcombank, a leading bank with over 20,000 employees, delivers advanced financial services and consistently earns positive recognition globally. As user behavior shifts in the Marketing 4.0 era, innovation in advertising methods has become crucial.

On June 18, 2024, Vietcombank launched VCB Digibank, a major update since 2020. This new digital banking service for individual customers features a completely redesigned interface and user experience, along with new services. Vietcombank aimed to effectively promote this product to its customers.

Campaign Objectives:

  • Widespread brand awareness
  • Increase recognition of the new product
  • Maximize existing resources
  • Optimize management and ensure data security

Success Story

  • Implementation time: 1.5 months
  • Number of participating VCB employees: 2,632
  • Number of posts published: 2,728
  • Total interactions generated: 1,381,518
  • Including:
  • 1,130,310 likes
  • 101,480 comments
  • 152,103 shares

*Data is still being updated

Novaon Digital’s Implementations

Recognizing the brand’s internal strength and the novelty of the VCB Digibank product in the Vietnamese market, Novaon Digital provided Vietcombank with the exclusive Onfluencer – Employee Advocacy solution.

With this solution, Vietcombank was able to:

  • Fully leverage its internal resources
  • Measure campaign effectiveness
  • Manage long-term data
  • Continuously update information and data in real-time
  • Secure campaign data and employee information according to international standards

VIETTEL MONEY

Written by duy on . Posted in Banking, Our Work.

Campaign

Peaceful Tet – Sharing Love

Brand

Viettel Money

Success Story

  • Organic Install (new natural downloads): Increase 600%
  • Brand’s business target: Exceeded 30%
  • Number of discussions: Increased by 20.6%

Background & Objectives

Amidst the fierce battle for users in the Fintech – Digital Banking sector, the “newcomer” Viettel Money is currently in the pre-growth stage and faces many challenges from competing rivals. Turning adversity into opportunity, Novaon Digital seized the opportunity at the beginning of the year, accompanying Viettel Money to implement a unique communication campaign with the message: “Peaceful Tet – Sharing love”

Novaon Digital’s Implementations

Utilizing the Onfluencer platform – the platform selects suitable KOLs based on the most advanced artificial intelligence to provide appropriate content directions. From there, sending a message about a peaceful Tet, opening up a new year full of luck and strong aspirations, ready to create a new life together in 2022.

  • Game on app
  • TVC
  • Social: Facebook & TikTok posts
  • PR
  • Sponsorship
  • Out of home
  • POSM

NAM A BANK

Written by duy on . Posted in Banking, Our Work.

Campaign

Surprisingly Fast eKYC – Wave Goodbye to All Fees

Brand

Nam A Bank

Success Story

  • Achieved a high engagement rate on Facebook page.
  • Content strategies and format adaptations resonated well with target audience, resulting in high engagement rates.

Background & Objectives

This campaign was deployed to promote Nam A Bank’s services, including OpenBanking, Onebank, and Credit Cards, across multiple media channels. The aim was to increase brand awareness and attract potential customers’ interest in these products.

Brand Experience Implementations

  • Deployed content across various channels: TikTok, Instagram, Zalo, Facebook with AWO content related to OpenBanking, Onebank, Credit Cards, etc.
  • Booked KOCs, seeded on hot pages and groups.
  • Ran media campaigns across different channels: Google, Facebook, TikTok, Instagram.
  • Created landing pages for credit cards, and premium account numbers to attract potential customers.

VIETCOMBANK

Written by duy on . Posted in Banking, Our Work.

Campaign

Open eKYC Account – Overflowing Promotions

Brand

Vietcombank

Success Story

  • Significant increase in app visits and usage.
  • Relevant discussions on social media and publications like CafeF, CafeBiz, Cafe Chung Khoan reaching the target customers, achieving 30% higher engagement compared to previously.

Background & Objectives

Vietcombank launched eKYC allowing customers to immediately provide information, upload documents and fund accounts for trading, with physical documents submission within 30 days. Vietcombank aimed to increase product awareness, generate buzz around the program, and drive sales.

Brand Experience Implementations

  • Produced tutorial videos on registering and opening eKYC accounts on the Vietcombank app.
  • Focused on branding elements like YouTube TrueView, Facebook Video Views, Page Posts, Brand Awareness Ads.
  • Booked PR publications to introduce the software and build product credibility.
  • Developed user-centric content pillars, utilizing seeding tactics by posting in stock trading community groups.

VPBANK

Written by duy on . Posted in Banking, Our Work.

Campaign

Celebrate a Prosperous Anniversary

Brand

VPBank

Success Story

  • Increased brand awareness and recognition for VPBank’s anniversary celebration.
  • Drove more visits and participations on the campaign landing page.
  • Achieved high engagement rates across social media channels.

Background & Objectives

Banks often organize birthday events, and VPBank was no exception. To share the joy of this important occasion with customers while commemorating its 28th founding anniversary, VPBank, one of Vietnam’s most reputable banks, decided to hold a meaningful contest. The goal was to offer attractive prizes as a gesture of appreciation to customers who have been and will continue journeying with VPBank. This would ultimately increase brand love and reinforce brand awareness in the market.

Brand Experience Implementations

  • Designed a microsite: Unlike a regular website covering all products/services, the microsite was designed to focus solely on the birthday theme to effectively convey the message to customers. Applying a microsite approach allowed VPBank’s message to be delivered more impactfully and accessibly.
  • Deployed effective channels like hosting challenges, working with KOCs (Key Opinion Contributors), seeding on hot pages across social platforms to reach a wide range of young, middle-aged customers across various professions.
  • Designed and prepared valuable, meaningful gifts aligned with the core message.

SCB

Written by duy on . Posted in Banking, Our Work.

Campaign

Earn Daily, Optimize Profits

Brand

SCB

Success Story

  • Increased the number of high-quality leads from businesses and individuals interested in products and services.
  • Significant increase in average CTRs across the entire campaign.
  • Advertisements displayed on investment, economic – securities websites, international newspapers, etc., received high click-through rates.

Background & Objectives

In 2022, as businesses restarted operations post-COVID-19, SCB launched a deposit certificate loan and super-fast capital loan package. They needed to reach potential corporate customers to drive product sales. SCB aimed to boost brand awareness in the market and reinforce its position

Novaon Digital’s Implementations

  • Developed communication strategies and produced content on social media and PR in the press.
  • Launched Media campaigns, increasing touchpoints with new formats and message content aligned with Insights.
  • Content lines aimed at enhancing brand trust, focusing on customer insights to increase brand recognition for SCB.

VIETBANK

Written by duy on . Posted in Banking, Our Work.

Campaign

New Summer Vitality

Brand

VietBank

Success Story

  • The campaign achieved 68% of the planned KPI.
  • The campaign had a good click-through rate. Ads with keywords related to interest rates, gifts, and competitor keywords had the highest CTR.
  • Target customers showed high interest in content such as bank deposit rates, savings rates, VietBank’s bank rates, etc.

Background & Objectives

VietBank wanted to increase customer brand awareness. Additionally, they aimed to boost awareness and engagement with VietBank’s savings product offerings.

Novaon Digital’s Implementations

  • Produced/filmed videos/short clips for posting on social media.
  • Ran ads optimized for KPIs: Google, Facebook.

VPBANK

Written by duy on . Posted in Banking, Our Work.

Campaign

Powerful Working Capital Assistant For Businesses

Brand

VPBank

Background & Objectives

VPBank, renowned as one of the leading banks in Vietnam, wants to share joy and gratitude with all customers who have accompanied them through 28 years of difficulties and ups and downs. This campaign is not simply a way to commemorate this special event but also an opportunity for VPBank to express profound gratitude to those who have trusted, supported, and journeyed with the bank over this long period.

Novaon Digital’s Implementations

Novaon consulted, implemented, and accompanied VPBank’s promotional campaign for the VPBiz Corporate Credit Card product. Through this, the product could effectively reach the target customer segment with an attractive image, appealing message, and optimal cost.

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Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

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