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FARELLO

Written by duy on . Posted in Beauty & Fashion, Our Work.

Campaign

Deep Into The Nature

Brand

Farello

Success Story

  • Built appealing product line identities that resonated well with the target customers, driving good engagement.
  • Achieved considerable increases in metrics across social media channels.
  • Reached expected revenue targets on e-commerce platforms and website.

Background & Objectives

Farello launched an eyewear collection made from various materials. With diverse styles and colors, the brand aimed to convey the message: “Confidently live your unique self”. Farello celebrates all personalities.

Brand Experience Implementations

Novaon Digital researched and implemented Brand Strategy & Communication Strategy combined with Digital Production for FARELLO’s eyewear product lines:

  • Brand Identity: Built a communications story & Developed content pillars on brand values, product values.
  • Product: Consulted on packaging design, product naming, collection storytelling.
  • Media Assets: Created cohesive concept visuals – images – infographic content for all offline stores.
  • Communications Plan: Developed a communications plan + Deployed multiple content angles.
  • Multi-Channel Execution:
    – Media: Facebook, Instagram, Google, TikTok
    – PR press on channels relevant to potential customers
    – Influencer marketing
  • CSR Activity: Release to Regenerate.

FOCALLURE

Written by duy on . Posted in Beauty & Fashion, Our Work.

Campaign

Beauty Doesn’t Have To Be Expensive

Brand

Focallure

Success Story

  • Successfully conveyed Focallure’s new brand positioning, making the brand stand out in the affordable makeup segment for young consumers in Vietnam.
  • Increased brand awareness and trust from Vietnamese consumers towards Focallure’s brand and products.
  • Lively discussions and engagement on forums, blogs, groups, and KOL channels, with a rapid increase in website and fanpage visits for Focallure.

Background & Objectives

Focallure Cosmetics, a makeup brand headquartered in Guangzhou, China, has expanded its operations from the US, Philippines, Indonesia to Vietnam. Before entering the Vietnamese market, localization was Focallure’s biggest challenge. Their goal was to become a trusted brand for Vietnamese consumers, which they achieved through a successful Review Marketing strategy.

Novaon Digital’s Implementations

By utilizing the Influencer Marketing Automation platform, Novaon leveraged the influence of popular makeup brands to select suitable KOLs and effectively manage the campaign. As a result, the Focallure brand succeeded in conveying its mission of confidence and personalization for women worldwide. At the same time, Focallure became a leading brand in the minds of Vietnamese consumers in the affordable makeup segment for young people.

OBAGI VIETNAM

Written by duy on . Posted in Beauty & Fashion, Our Work.

Campaign

Treating Melasma and Anti-Aging

Brand

Obagi Vietnam

Success Story

The campaign achieved positive results across social channels, garnering

  • Over 400K views
  • 7,400 reactions
  • 3,900 comments

Background & Objectives

Novaon Digital’s team implemented a special livestream plan on Obagi’s Facebook page with the theme “Treating Melasma and Anti-Aging.” It featured the participation of singer Thuy Tien and a reputable dermatology expert to build brand expertise and increase credibility for Obagi.

Brand Experience Implementations

  • Executed the campaign alongside prominent social activities like social media posts and livestreams.
  • Utilized Onfluencer – an AI platform to recommend suitable KOLs/representatives like singer Thuy Tien and leading dermatology experts to establish a credible brand image and boost trust.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

Other Members Of Novaon Group

© 2024 NOVAON DIGITAL. All rights reserved.