Campaign

Enhancing Brand Recognition

Brand

Phenikka

Success Story

• Increased brand awareness.
• Grew quality leads and effective student recruitment.
• Achieved high engagement rates across social media.

Background & Objectives

Amidst intense competition from other universities during the peak enrollment season, Phenikaa needed to boost its brand recognition and reinforce its reputation.

Novaon Digital’s Implementations

• Developed communications strategy:
  – Increased brand recognition and reinforced Phenikaa University’s reputation.
  – Raised awareness and engagement for the university’s specialized fields through a series of videos.
  – Deployed a media campaign to drive leads registered by major (32 majors) via media strategy and campaign technology.
• Social Media Marketing:
  – Built daily content pillars on the university and faculty fanpage.
  – Compelling conversion content tailored to target customer insights.
  – Created and implemented an AR game on social platforms.
• Applied Technology alongside Communications:
  – Chatbot
  – Onmarketer
• Primary Channels:
  – Media: Google, Facebook, ADX.
  – Implemented seeding tactics aligned with audience insights.
• Leveraged Onfluencer for effective KOL and hot page bookings.