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DAI PHAT MOONCAKE

Campaign

Celebrating Mid-Autumn Festival With Phoenix Box

Brand

Dai Phat Mooncake

Success Story

Background & Objectives

Dai Phat aimed to enhance recognition for the Phoenix Box 2021 during the Mid-Autumn Festival. To achieve this goal, Novaon Digital collaborated with the brand to implement a comprehensive communication strategy, encouraging customers to shop at branches nationwide and boosting website traffic.

Novaon Digital’s Implementations

The campaign was conducted on 2 platforms: Google and Facebook with the following categories: GDN, Google Search, Google Shopping & Discovery, YouTube Instream, Facebook Page Post, Facebook Video View, Click to web, achieving specific results, meeting campaign objectives as follows:

MONSTER ENERGY DRINK

Campaign

Win A Monster Energy Yamaha MotoGP Bike Of Your Choice Every Week

Brand

Monster Energy

Success Story

Background & Objectives

Monster Energy is hosting an exciting contest called “Win a Monster Energy Yamaha MotoGP bike of your choice every week.” This event is not only large in scale but also organized professionally to honor the brand and connect strongly with customers worldwide. The campaign’s goal is to create a memorable experience for consumers, encourage their active participation, and enhance brand awareness for Monster Energy through an engaging contest with an attractive weekly prize opportunity.

Novaon Digital’s Implementations

Novaon partnered with Monster Energy to implement the “Buy Monster energy drinks for a chance to win a motorcycle every week” contest. The large-scale, professionally executed contest helped the brand reinforce its global positioning and allowed customers to interact with the brand through direct experiential activities.

STAFF BREAD

Campaign

Deliciously Satisfying: Staff’s Banana And Chocolate Sandwich, A Nutritious Delight

Brand

Staff

Success Story

Background & Objectives

Novaon Digital partnered with Staff to promote their new chocolate-banana flavored product line and boost the brand’s appeal.

Novaon Digital’s Implementations

To capture the attention of potential customers, we fully leveraged the power of creative formats, attracting the target audience with fresh and intriguing visuals. Formats such as short clips, GIFs, etc., were utilized to encourage consumer interaction with the brand.

CUSTAS

Campaign

The Flavor Of Hanoi In Every Cake

Brand

Custas Cốm (Vietnamese Green Rice)

Success Story

Background & Objectives

Orion launched the new Custas Cốm (Vietnamese Green Rice) product with the aim of conveying the flavor of Cốm – a long-standing culinary cultural value of Hanoi people into every soft, delicious, and nutritious Custas cake, through a marketing campaign in collaboration with Novaon.

Novaon Digital’s Implementations

Leveraging the meaningful values that Orion wanted to convey, we implemented the campaign with creative advertising content that highlighted the message, combined with eye-catching visuals to resonate with the target customer’s insights. Thanks to this, the campaign succeeded not only in reaching the right customer segment but also in conveying the culinary values of Hanoi through marketing activities.

HUU NGHI MOONCAKE

Campaign

Preserving The Quintessence – Embracing The Contemporary

Brand

Huu Nghi Mooncake

Success Story

Background & Objectives

Launching the 2023 mooncake product line, Huu Nghi needed a communication strategy with a distinctive message in the market to boost revenue and affirm its brand position. With diverse product ranges from traditional to modern, the aim was to reach different customer segments.

Novaon Digital’s Implementations

RICHY

Campaign

Lunar Delights

Brand

Richy

Background & Objectives

In collaboration with Novaon, the marketing campaign during the Mid-Autumn Festival was tailored to elevate the Richy brand presence and disseminate information regarding Richy Mooncakes.

Novaon Digital’s Implementations

Throughout the campaign, Novaon’s team diversified content using multi-photo formats, ensuring a captivating visual narrative. Furthermore, leveraging Social Media Management techniques enhanced overall campaign performance. The campaign culminated in activities that fostered substantial interaction, effectively meeting the brand’s objectives.

HELIO

Campaign

Be Cheese With Helio

Brand

Helio

Background & Objectives

Novaon Digital partnered with Helio in launching the new Helio strawberry-flavored cream cheese product line. With the goal of expanding brand coverage while increasing engagement with customers, Novaon Digital deployed creative and innovative communication activities to attract attention and reach a large potential customer base.

Novaon Digital’s Implementations

Novaon Digital executed a campaign with a key activity centered around an engagement contest called “Rescue the City with Helio”. The “Rescue the City with Helio” campaign received positive feedback and attention from fans, generating significant interest in Helio. Additionally, activities on the microsite also recorded a large number of registrations.

ANECO

Campaign

Cultivating a Green Environment for Healthy Living

Brand

AnEco

Background & Objectives

AnEco is a brand that offers 100% compostable, safe for human health, and environmentally friendly biodegradable products. It targets families with young children, especially women aged 25-40, who are the primary shoppers and caregivers in their households.

As of June 2021, both the products and the brand were relatively new and unfamiliar, with low brand recognition.

Novaon Digital’s Implementations

Building a Sustainable Brand: Novaon Digital’s Collaboration with AnEco in Creating Awareness and Recognition. Novaon Digital provided consulting services and partnered with AnEco to implement a series of explosive digital campaigns, aiming to increase brand awareness and gradually build the brand for the company.

VINAMILK BABY CARE

Campaign

Helping Kids Gain Weight Healthily

Brand

Vinamilk Baby Care

Background & Objectives

Novaon Digital partnered with Vinamilk to fulfill its mission of providing the community with top-quality nutrition through its utmost appreciation, love, and high responsibility towards human life and society.

Novaon Digital’s Implementations

Novaon Digital is honored to collaborate with Vinamilk – the leading dairy brand in Vietnam, to build the Vinamilk Baby Care content platform into a specialized website with reliable nutrition information and understanding of mothers’ desires.

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Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.


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© 2024 NOVAON DIGITAL. All rights reserved.