Campaign

Small Moments, Big Dedication – Summer Campaign

Brand

247 Express

Background & Objectives

247Express, a leading express delivery service, launched the “Small Moments, Big Dedication” summer campaign to overcome the challenges of the off-peak season and strengthen the brand’s reputation for dedication.

• Business: Maintain sales and expand business customer base during a challenging period.
• Marketing: Enhance brand awareness of 247Express and reinforce its position as a trusted partner.
• Communication: Disseminate the message “Delivering small moments, with great dedication” through a photo album and multi-channel communication activities, increasing customer engagement.

Novaon Digital’s Implementations

• Photo album “Small Moments, Big Dedication”: Focusing on small details such as sweaty shirts, handkerchiefs, and drivers’ steering wheels to showcase great dedication.
• Social Posts: Highlighting the contrast with summer weather: Despite the heat and traffic jams, deliveries are still on time. Exploring the challenges faced by the team and how 247Express always remains dedicated to the shipments.
• Community seeding/PR Article

Campaign

Complete Tet Delivery – Worry-Free Tet Celebration

Brand

247Express

Success Story

• Increased brand awareness across social media platforms.
• Significantly increased discussion buzz and story-sharing.
• The number of customers choosing and trusting 247Express’s products/services reached an expected level.

Background & Objectives

Besides the Mid-Autumn Festival, the Lunar New Year is also a time when businesses can show respect to their partners. If during the Lunar New Year reunion period, business is carried out as usual, the Lunar New Year itself brings a completely different atmosphere – this is the most urgent and pressing period when everyone is caught up in the year-end work peak. This makes gift-giving more complicated, affecting the cooperative relationship, and making it difficult for both parties to “enjoy” a peaceful Tet. Therefore, 247Express is committed to providing customers with the most complete service experiences to help businesses confidently welcome a whole Tet.

Novaon Digital’s Implementations

• Conceptualized and produced the TVC: “Hàng họ sao phải lọ mọ” for the brand.
• Planned a communications strategy deeply exploiting customer insights, selecting the most suitable messages and channels.
• Collaborated with VnExpress and Gom Su Minh Long to amplify communications.

Campaign

Campaign: “Tick Delivery Mark – Drive to New Horizons”

Brand

247Express

Success Story

This is considered a successful Tet campaign for 247Express, achieving growth in brand awareness, market share, and sales. The campaign yielded impressive results:

• Organic reach on fanpage exceeded 21 million
• Over 55.7 million impressions
• Compared to the same period in 2023: organic reach increased by 31.78%
• More than 189K clicks and nearly 10,000 engagements
• The TVC achieved over 1.6 million views

Background & Objectives

• The end of the year is when business plans are executed at full capacity with the goal of achieving a breakthrough. In addition to many key tasks like preparing inputs, production, or seeking new distribution partners, transportation is one of the critical tasks that must be carefully planned.
• Objective: Focused on understanding and supporting businesses in the final stretch of 2023 and looking toward new goals in 2024, Novaon Digital, in collaboration with 247Express, launched the campaign “Check the Delivery – Drive to New Horizons.” This campaign affirms that 247Express not only provides fast delivery solutions but also serves as a dedicated, trustworthy partner, ready to stand by businesses on their growth journey, helping them get closer to a prosperous future.

Novaon Digital’s Implementations

• TVC: 247Express introduced the TVC “One Check, One Step Forward,” showcasing the creativity of 247Express through familiar checkmarks. It connects with real business stories and highlights the role of the delivery service: each successful delivery checkmark by 247Express is a stepping stone for businesses to grow sustainably.
• Social Media Posts: A strategic communication plan was developed, deeply exploring customer insights, selecting the most relevant messages and channels. Novaon Digital’s strategy focused on positioning 247Express as a professional, reliable delivery service provider that prioritizes customer experience. Social media posts revolved around customer insights during the Tet season and shared inspirational stories from 247Express, helping customers better understand its mission, products, and services.
• Comic Series: The comic series “247Express Red Team – The Delivery Checkmark” highlighted the USP of the 247Express team with the message “FAST + DEDICATED,” reinforcing the brand’s role as a trusted delivery partner for businesses.
• PR: PR articles played a key role in maximizing interest in the 247Express TVC through the key element “checkmark” and the meaningful campaign message during the Tet holiday.