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BCC Pharma

Campaign

Supporting Your Child, Eat Well Stay Healthy

Brand

BCC Pharma

Success Story

Background & Objectives

Glucankid was facing challenges related to its syrup product design and features, amidst competition from similar products in the market. This meant Glucankid needed to build a strong brand re-identification strategy to strengthen communications efforts and boost sales for its new “Eat Well” syrup product.

Brand Experience Implementations

FARELLO

Campaign

Deep Into The Nature

Brand

Farello

Success Story

Background & Objectives

Farello launched an eyewear collection made from various materials. With diverse styles and colors, the brand aimed to convey the message: “Confidently live your unique self”. Farello celebrates all personalities.

Brand Experience Implementations

Novaon Digital researched and implemented Brand Strategy & Communication Strategy combined with Digital Production for FARELLO’s eyewear product lines:

MONTE

Campaign

Leading Nutrition, Spreading Love

Brand

Monte

Success Story

Background & Objectives

In the minds of Vietnamese consumers, Monte is a product for weight gain and increased nutrition. This is both an opportunity and a barrier for consumers (hesitant to use it due to fear of excessive weight gain). Monte wants to change mothers’ preconceptions about fat: Fat is not bad, and raise awareness about the benefits of fat.

Novaon Digital’s Implementations

The “Leading Nutrition, Spreading Love” communication strategy was implemented targeting insights from mothers. Novaon used the Onfluencer Platform to select nationwide KOLs with young children matching the target customers.

BMW

Campaign

BMW In A Luxury Segment Racing: From A Drift To A Hit!

Brand

BMW

Success Story

Background & Objectives

The global recession in 2022 dragged down the entire world economy, and the automotive industry was no exception. Facing this challenge, BMW needed a strategy to break through the volatile market and regain its position as a leader in the luxury car segment.

Brand Experience Implementations

VINH TUONG SAINT – GOBAIN

Campaign

Comprehensive Solutions for Gypsum Ceilings & Gypsum Walls

Brand

Vinh Tuong Saint – Gobain

Success Story

Background & Objectives

Leveraging its strengths in the Vietnamese market, Vinh Tuong aimed to sustain Top 1 Awareness in the Gypsum Ceilings & Walls sector.

Brand Experience Implementations

Novaon Digital executed a powerful integrated marketing strategy combining media and communications to achieve the brand’s objectives:

PHENIKAA

Campaign

Enhancing Brand Recognition

Brand

Phenikka

Success Story

Background & Objectives

Amidst intense competition from other universities during the peak enrollment season, Phenikaa needed to boost its brand recognition and reinforce its reputation.

Novaon Digital’s Implementations

VINAMILK

Campaign

Nurturing Dreams Journey

Brand

Vinamilk

Success Story

Background & Objectives

Vinamilk has 5 baby formula brands under Vinamilk Baby Care: OPTIMUM GOLD, OPTIMUM MAMA, YOKO GOLD, COLOSGOLD, DIELAC GROW PLUS. As a newly launched product range from 2022, their market share was relatively modest compared to the active efforts of some competitors. Hence, the brand aimed to increase brand awareness in the Vietnamese market and reach the target customer group to ensure they understand the products’ humanistic message and benefits for mothers and babies.

Novaon Digital’s Implementations

  • Implemented a comprehensive Social Marketing strategy to generate buzz (Buzz, Relevant Buzz, Recommendation Buzz) for the 5 product brands across 2 main channels: Facebook Page & Influencers.
  • Developed direction & integrated social plan based on the 5 brands’ marketing activities on the Facebook Page & Influencer channels, including
    – Creative content & format strategy for pages & influencers
    – Social media strategy
  • Executed an Influencer Marketing campaign leveraging Onfluencer – an AI platform to ensure consistent messaging across products, manage the campaign, and provide real-time reporting

THE GIOI DI DONG

Campaign

Influencer Marketing

Brand

The Gioi Di Dong

Background & Objectives

The collaboration between Novaon and The Gioi Di Dong (Mobile World) in the campaign for promoting the iPhone 13 Series and the sales program at The Gioi Di Dong. The objective of the campaign was to increase awareness of the distribution of the iPhone 13 Series products at the store chain, amplify the product’s appeal on social platforms, stimulate purchasing demand, and enhance recognition of the retail stores.

Novaon Digital’s Implementations

Understanding The Gioi Di Dong’s requirements, Novaon designed an Influencer Marketing campaign that focused on delivering three main types of content: Tech content, Lifestyle content, and Comedy content. With the flexibility in applying Influencer Marketing and conveying different types of content, the campaign achieved results beyond expectations.

247 EXPRESS

Campaign

The Right Moment, Deliver With Heart

Brand

247Express

Background & Objectives

The focal campaign of 247Express during the Mid-Autumn Festival aimed to quickly enhance brand recognition and highlight the Unique Selling Proposition (USP) of 247Express on social media platforms.

During major holidays like the Mid-Autumn Festival, gift-giving to partners becomes a top priority for many businesses. Their main concerns are timely delivery and the best condition of the gifts. Based on this insight, we developed the idea of “gift delivery” at the right moment, conveying the USP of 24Express’s services—speedy delivery and intact handling.

Novaon Digital’s Implementations

Novaon Digital carried out Creative Planning and Production to develop suitable content directions closely aligned with the main campaign message, and create distinctive and vibrant videos and images. As a result, the campaign successfully highlighted the two biggest concerns of the brand: timeliness and ensuring gifts arrive in the best condition when delivered to customers.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.


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Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

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© 2024 NOVAON DIGITAL. All rights reserved.