HABECO
Campaign
Bridging The O2O Gap
Brand
Habeco
Success Story
- Achieved high interaction rates across social media channels.
- Strong growth in online sales channels.
Background & Objectives
In the context of gradually shifting to digital marketing and an economic market still facing difficulties due to the impact of the Covid-19 pandemic, this posed a challenge for HABECO in terms of how to leverage social media channels to encourage customers to shift from offline to online purchases.
Brand Experience Implementations
- Proposed an offline-to-online bridging solution using QR code tracking.
- Developed a multi-channel content plan with various formats.
- Executed a plan spanning offline and online to attract a large potential customer base.