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VPBANK

Written by duy on . Posted in Banking, Our Work.

Campaign

Celebrate a Prosperous Anniversary

Brand

VPBank

Success Story

  • Increased brand awareness and recognition for VPBank’s anniversary celebration.
  • Drove more visits and participations on the campaign landing page.
  • Achieved high engagement rates across social media channels.

Background & Objectives

Banks often organize birthday events, and VPBank was no exception. To share the joy of this important occasion with customers while commemorating its 28th founding anniversary, VPBank, one of Vietnam’s most reputable banks, decided to hold a meaningful contest. The goal was to offer attractive prizes as a gesture of appreciation to customers who have been and will continue journeying with VPBank. This would ultimately increase brand love and reinforce brand awareness in the market.

Brand Experience Implementations

  • Designed a microsite: Unlike a regular website covering all products/services, the microsite was designed to focus solely on the birthday theme to effectively convey the message to customers. Applying a microsite approach allowed VPBank’s message to be delivered more impactfully and accessibly.
  • Deployed effective channels like hosting challenges, working with KOCs (Key Opinion Contributors), seeding on hot pages across social platforms to reach a wide range of young, middle-aged customers across various professions.
  • Designed and prepared valuable, meaningful gifts aligned with the core message.

SKODA

Written by duy on . Posted in Automobile, Our Work.

Campaign

Curiosity Makes Us Smarter

Brand

Skoda

Success Story

  • Increased brand awareness about Skoda’s 2 new SUV lines: Karoq and Kodiaq.
  • Achieved high engagement rates across social media channels.

Background & Objectives

As a completely new brand in Vietnam, very few customers were familiar with Skoda – posing a significant challenge when launching their SUV lines in the Vietnamese market amidst fierce competition. This set the objective for Skoda to develop a brand re-identification strategy to deliver a perfect brand experience for their target audience.

Brand Experience Implementations

  • Executed a multi-channel Media Strategy: Google Search, GDN/ADX/DV360, YouTube Ads, Facebook Page Posts, Facebook Page Likes, Facebook Leads.
  • Deployed content pillars revolving around social posts, mini-games, content series, events across platforms like Facebook, Instagram, TikTok, Zalo, TikTok video shoots, Virtual Showroom, seeding.
  • Produced product shoots, key visuals adhering to the concept tailored for the target customers.
  • Applied technologies like Chatbots, ONCUSTOMER, Mini CRM.

OBAGI VIETNAM

Written by duy on . Posted in Beauty & Fashion, Our Work.

Campaign

Treating Melasma and Anti-Aging

Brand

Obagi Vietnam

Success Story

The campaign achieved positive results across social channels, garnering

  • Over 400K views
  • 7,400 reactions
  • 3,900 comments

Background & Objectives

Novaon Digital’s team implemented a special livestream plan on Obagi’s Facebook page with the theme “Treating Melasma and Anti-Aging.” It featured the participation of singer Thuy Tien and a reputable dermatology expert to build brand expertise and increase credibility for Obagi.

Brand Experience Implementations

  • Executed the campaign alongside prominent social activities like social media posts and livestreams.
  • Utilized Onfluencer – an AI platform to recommend suitable KOLs/representatives like singer Thuy Tien and leading dermatology experts to establish a credible brand image and boost trust.

PANASONIC

Written by duy on . Posted in Electronics & Technology, Our Work.

Campaign

Panasonic Service

Brand

Panasonic

Success Story

  • All advertising categories exceeded KPIs, reaching ~110%.
  • Organic Traffic, Share of Voice (SOV) and Page Ranking indicators all accelerated.

Background & Objectives

Panasonic launched warranty center services such as: Panasonic repair and maintenance services. Novaon Digital partnered with Panasonic to implement a comprehensive communication strategy to help the brand increase brand awareness and reach potential customers.

Novaon Digital’s Implementations

  • Building and implementing Media strategy and managing Lead Management solution.
  • Digital Production with content and messaging that captures customer insights.
  • Media deployment focused on channels: Google Search, Facebook.

DAI PHAT MOONCAKE

Written by duy on . Posted in F&B, FMCG, Our Work.

Campaign

Celebrating Mid-Autumn Festival With Phoenix Box

Brand

Dai Phat Mooncake

Success Story

  • Increased website traffic and product searches.
  • Achieved expected sales figures across branches.

Background & Objectives

Dai Phat aimed to enhance recognition for the Phoenix Box 2021 during the Mid-Autumn Festival. To achieve this goal, Novaon Digital collaborated with the brand to implement a comprehensive communication strategy, encouraging customers to shop at branches nationwide and boosting website traffic.

Novaon Digital’s Implementations

The campaign was conducted on 2 platforms: Google and Facebook with the following categories: GDN, Google Search, Google Shopping & Discovery, YouTube Instream, Facebook Page Post, Facebook Video View, Click to web, achieving specific results, meeting campaign objectives as follows:

  1. Generated significant conversions during critical stages of the campaign: Notably with Google Search: Concluded the campaign with a conversion rate of 9.52% (showing growth over time), including 220 successful orders placed on the website. The Dai Phat Mooncake Brand Advertising Group achieved the highest conversion rate of over 25%, demonstrating the brand’s strong influence on user actions in the digital environment.
  2. High brand recognition, attracting target customers interested in learning about the brand and products: Highlighted with GDN, Youtube Instream: GDN recorded a campaign CTR of 0.31% – a good CTR compared to FMCG industry averages. Youtube Instream, with a total of 3 Videos, achieved a total VTR of over 50% – a good VTR compared to the average of the Instream category.
  3. Campaign messages effectively reached the target audience, attracting positive engagement and interest: Highlighted with Facebook categories: Utilizing diverse image content to serve various goals (engagement, increased video views, and website traffic), contributing to conveying the message to the right target audience during the Mid-Autumn Festival. Results included over 145,000 interactions, including 243 comments, nearly 7,300 page views, and almost 126,000 3-second views.

TOPZONE

Written by duy on . Posted in Our Work, Retail.

Campaign

Introducing the iPhone 14

Brand

TopZone

Success Story

TopZone has achieved impressive numbers thanks to its creative content strategy and Influencer Marketing campaign:

  • Achieved 15M+ engagements on TikTok.
  • Sold over 80 thousand orders.
  • Achieved massive revenue in the first 2 weeks of launch.

Background & Objectives

Apple products have great appeal to customers in Vietnam. Therefore, retailers always focus resources and invest heavily in ordering programs and releasing new products, most recently iPhone 14. Facing competition from retailers such as Hoang Ha Mobile, CellphoneS or individuals carrying it, TopZone has launched a media campaign to launch iPhone 14 in Vietnam with the goal: Increase TopZone’s brand recognition and boost revenue with many attractive gifts and incentives.

Novaon Digital’s Implementations

Novaon Digital implemented an Influencer Marketing Solution combined with Social Marketing for Topzone. On TikTok, the Influencer Marketing strategy was robustly implemented with 12 KOLs/Influencers from various fields: technology, lifestyle, focusing on event participation and video reviews:

  • Booking KOLs to attend Offline Events & Producing Teasing Clips on social media.
  • Booking KOLs to produce Pre-order Clips.
  • Booking KOLs to attend Offline Launch Events + Producing Review Clips.

PEUGEOT

Written by duy on . Posted in Automobile, Our Work.

Campaign

When The White Lion Adapted To Thrive – MMA Amarties Award-Winning Campaign

Brand

Peugeot

Success Story

Impressive achievements of the brand following the campaign:

  • Yearly sales growth: Quadrupled compared to the same period
  • Market share: Increased by 1.6 times
  • Leading position in the European car segment in Vietnam

Background & Objectives

After a period of facing low sales due to the negative impact of the health and economic crisis, Peugeot identified the “golden time” to make a comeback, taking advantage of a 1-month window to get ahead of many competitors. Leveraging their advantageous SUV line, Peugeot aimed to recover sales compared to the pre-crisis period.

Novaon Digital’s Implementations

Novaon Digital applied an integrated technology solution to accompany Peugeot’s campaign this time. In addition, we focused on customers, using technology and upgrading the CRM system. The result was a significant increase in Peugeot’s sales and market share, overcoming the difficulties caused by the COVID-19 pandemic. As well as bringing Peugeot to the leading position in the European SUV segment in the Vietnamese automotive market.

AEON MALL

Written by duy on . Posted in Our Work, Retail.

Campaign

Four Seasons Brand Recognition

Brand

Aeon Mall

Success Story

  • Increased brand awareness for Aeon Mall Binh Tan, with notably higher visitor traffic.
  • Shopping activities and promotional programs actively discussed by customers on social media.
  • Brought diverse, seasonal colors and vibes to Aeon Mall Binh Tan throughout the year.

Background & Objectives

Amid economic challenges forcing people to tighten spending, Aeon Mall Binh Tan needed fresh, innovative approaches to attract visitors for shopping and entertainment experiences. They aimed to boost and sustain Aeon Mall’s digital brand awareness seasonally while supporting tenant programs.

Novaon Digital’s Implementations

  • Developing strategies and content production across social media channels and press.
  • Implementing Media campaigns on Fanpages, Google, and TikTok.
  • Selecting Influencers through the Onfluencer platform based on AI artificial intelligence. Focused channels: Hotpage/group, KOC, PR.
  • Creating creative ideas for events and space decoration across the 4 seasons at Aeon Mall.

SCB

Written by duy on . Posted in Banking, Our Work.

Campaign

Earn Daily, Optimize Profits

Brand

SCB

Success Story

  • Increased the number of high-quality leads from businesses and individuals interested in products and services.
  • Significant increase in average CTRs across the entire campaign.
  • Advertisements displayed on investment, economic – securities websites, international newspapers, etc., received high click-through rates.

Background & Objectives

In 2022, as businesses restarted operations post-COVID-19, SCB launched a deposit certificate loan and super-fast capital loan package. They needed to reach potential corporate customers to drive product sales. SCB aimed to boost brand awareness in the market and reinforce its position

Novaon Digital’s Implementations

  • Developed communication strategies and produced content on social media and PR in the press.
  • Launched Media campaigns, increasing touchpoints with new formats and message content aligned with Insights.
  • Content lines aimed at enhancing brand trust, focusing on customer insights to increase brand recognition for SCB.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

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