Novaon Digital partnered with NamHa Pharmacy in creating a creatively engaging communication campaign to promote the product to potential target groups with clear and attractive messages to attract customers to choose the product.
Novaon Digital’s Implementations
Implemented Media ads strategy to optimize KPIs across Digital channels: Facebook, Google, Zalo, TikTok, Instagram.
Communication strategy on social media and reputable press channels.
Innovative iTVC idea development and multi-channel digital communication.
Implemented Influencer Marketing strategy, booking Hotpages/groups, KOCs for product packages.
Increased brand and Glucankid “Eat Well” syrup product line awareness.
Drove more website visits and online order purchases.
Achieved high engagement rates across social media channels.
Background & Objectives
Glucankid was facing challenges related to its syrup product design and features, amidst competition from similar products in the market. This meant Glucankid needed to build a strong brand re-identification strategy to strengthen communications efforts and boost sales for its new “Eat Well” syrup product.
Brand Experience Implementations
Executed a campaign centered on the core message: “Supporting Your Child, Eat Well Stay Healthy” across integrated touchpoints like mascot, key visuals, website, TVC, social posts, PR booking.
Ran media campaigns across Facebook, Google, ADX, TikTok.
Developed content pillars around the “Eat Well” syrup product, utilizing seeding tactics by posting in relevant community groups.
Super assistant for comprehensive respiratory protection
Brand
Nam Ha Pharmacy
Success Story
Rapidly increased engagement across social media channels.
Increased brand and product awareness for the spray respiratory supplement.
Significant revenue increase after the campaign.
Background & Objectives
A product of Nam Ha Pharmaceutical Joint Stock Company, a business with over 50 years of experience in the pharmaceutical industry in Vietnam. However, this product was facing limitations when compared in quality to imported medicine brands. Despite launching in a new spray form, it had not yet achieved a leading position in consumer’s minds. Bổ phế Nam Hà also lacked an impactful communication campaign or specific concept to differentiate itself from other products on the market. Therefore, the brand needed a communications campaign to deliver a clear, appealing message to promote the product to potential target groups, thereby encouraging customers to choose and use it.
Brand Experience Implementations
Implemented a communications strategy including: Promoting Bổ phế Nam Hà to potential target groups with a clear, appealing message to attract customers to choose the product.
Produced and created content in various formats & images.
Provided media strategy consultation to reach the right potential customer groups.
Utilized Onfluencer to book suitable KOLs for the product.
Implemented campaigns: Social (posts, comic series, minigames, contests), Seeding, KOLs Booking, Digital Ads (Facebook, Google).
Brand Experience Solution Agency
Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.
