Campaign

Complete Tet Delivery – Worry-Free Tet Celebration

Brand

247Express

Success Story

• Increased brand awareness across social media platforms.
• Significantly increased discussion buzz and story-sharing.
• The number of customers choosing and trusting 247Express’s products/services reached an expected level.

Background & Objectives

Besides the Mid-Autumn Festival, the Lunar New Year is also a time when businesses can show respect to their partners. If during the Lunar New Year reunion period, business is carried out as usual, the Lunar New Year itself brings a completely different atmosphere – this is the most urgent and pressing period when everyone is caught up in the year-end work peak. This makes gift-giving more complicated, affecting the cooperative relationship, and making it difficult for both parties to “enjoy” a peaceful Tet. Therefore, 247Express is committed to providing customers with the most complete service experiences to help businesses confidently welcome a whole Tet.

Novaon Digital’s Implementations

• Conceptualized and produced the TVC: “Hàng họ sao phải lọ mọ” for the brand.
• Planned a communications strategy deeply exploiting customer insights, selecting the most suitable messages and channels.
• Collaborated with VnExpress and Gom Su Minh Long to amplify communications.