Campaign

The Right Moment, Deliver With Heart

Brand

247Express

Background & Objectives

The focal campaign of 247Express during the Mid-Autumn Festival aimed to quickly enhance brand recognition and highlight the Unique Selling Proposition (USP) of 247Express on social media platforms.

During major holidays like the Mid-Autumn Festival, gift-giving to partners becomes a top priority for many businesses. Their main concerns are timely delivery and the best condition of the gifts. Based on this insight, we developed the idea of “gift delivery” at the right moment, conveying the USP of 24Express’s services—speedy delivery and intact handling.

Novaon Digital’s Implementations

Novaon Digital carried out Creative Planning and Production to develop suitable content directions closely aligned with the main campaign message, and create distinctive and vibrant videos and images. As a result, the campaign successfully highlighted the two biggest concerns of the brand: timeliness and ensuring gifts arrive in the best condition when delivered to customers.