Finance & Banking Industry: Fierce Brand Positioning Competition and the Pressure to Innovate in the AI Era
In its opening, the report paints a clear picture of reality: the Finance & Banking sector is entering an era of brand competition more intense than ever before. Beyond products and services, both traditional banks and neobanks are heavily investing in brand positioning communications through large-scale experiential campaigns — from marathons and concerts to art exhibitions.
Market Context and Potential Audience for AI-Powered Video Marketing in Finance & Banking
Alongside physical experiential events, a new wave is emerging: businesses are beginning to integrate Artificial Intelligence (AI) into their communications, creating digital, personalized, and scalable experiences at lower costs. This is not only a strategic move to stand out but also a way to optimize operations and manpower amid increasingly streamlined marketing budgets.
From a consumer behavior perspective, the report emphasizes the pivotal role of Gen Z — a user group seen as “redefining the entire communications playbook for the banking sector.” Gen Z is no longer captivated by traditional TVCs or one-way advertising. They actively seek digital, personalized experiences and particularly love video — spending an average of up to 18 hours per week watching online videos. Video has become the “primary language” between brands and this audience.
This presents a clear challenge for finance and banking communicators: how to both retain Gen Z with modern, personalized experiences and leverage AI to optimize costs and operations in the 4.0 technology era.
AI-Powered Video Marketing: A New Format Unlocking Gen Z Customer Experience
The solution proposed by the report is AI-powered Video Marketing — not only a trending format but an increasingly strategic tool enabling financial brands to connect more effectively with younger customer segments.
By applying AI in areas such as creating virtual characters, personalizing scripts, automating video production, and distributing content by audience segment, banks can cut production time from weeks to just hours — while delivering vibrant, relatable, and personalized content. In particular, AI enables brands to quickly ride trends, matching Gen Z’s “instant need–instant like” behavior.
Overview of AI Video Marketing in the Finance & Banking Industry
To help readers better understand this format and gain a big-picture view of AI-powered Video Marketing strategies in finance, the second section of the report covers:
- Definition and essence of AI Video in the financial sector
- Strategic benefits (speed to market, personalization, cost optimization, etc.)
- Three categories of AI Video applications tailored to management goals
- A five-step standard implementation process, from goal setting to performance measurement
Uniquely, the report goes beyond theory by interweaving expert commentary from Novaon Digital, clarifying operational principles, risks to avoid, and success factors for ensuring AI delivers real value in communications.
This section serves not only as a strategic guide but also as a practical playbook for businesses looking to adopt AI Video Marketing — structured, flexible, and opening new directions for banking communications.
AI Video Marketing Formats: From AI TVCs to Expert Avatars — Actionable Case Studies
The third section dives into AI Video Marketing deployment formats for Finance & Banking. Readers will find not just theory but actionable strategies supported by detailed, easy-to-apply case studies.
Strategies for Applying AI-Powered Video Marketing in the Finance & Banking Industry
The three main strategic formats identified include:
- AI TVC — Creating video commercials using AI-generated images and characters
- AI Expert Video — Turning real experts into AI avatars to deliver knowledge
- Conversational AI Human Video — Using 3D AI characters capable of natural human-like interaction
Each strategy is analyzed in detail, including its definition, implementation approach, benefits, and lessons from real-world applications in international companies.
One example in the report is the AI TVC format, where AI is used to create a character’s visuals, expressions, and voice, while all concepts, scripts, and strategic direction remain human-led. This approach shortens production timelines, reduces costs, and allows easy personalization for different audience segments — perfectly suited for Gen Z.
Coign, a U.S. financial company, is among the pioneers, producing a fully AI-generated TVC in just one day — at only 1% of the cost of a traditional TVC. While AI handled the visuals, all storytelling, messaging, and quality control were done by the human creative team. The result: a nationwide campaign that made a major impact and became one of the first AI TVCs in finance, proving the technology’s potential when used correctly.
AI Video Solutions from Novaon Digital’s Media & Marketing Experts
To help financial brands fully unlock the potential of AI Video, the report introduces specialized solution packages developed by Novaon Digital, a pioneer in digital brand experiences.
The three AI solution packages
- AI Branding Live — Ideal for livestream campaigns on platforms like TikTok or Facebook Live, where Gen Z is highly active. This format combines real and virtual KOLs, enabling brands to connect emotionally with audiences through advisory content, mini-games, and personalized brand interactions.
- Createch AR/VR — Delivers an immersive brand experience where users not only watch but interact with the brand in a virtual environment. Perfect for product launches, ESG campaigns, or brand anniversaries, this solution elevates modern brand image and sharpens differentiation.
- E! Show AI — Communicates financial content through entertaining talk shows featuring AI KOLs and relatable storytelling. Highly effective for Gen Z, who favor authentic, emotional, yet modern and viral-ready content.
The report provides an overview of each package, along with implementation processes, real-world use cases, and guidance on selecting the right solution for specific communication goals.
Conclusion
In an era where the Finance & Banking sector is enhancing customer experiences across all digital platforms, adopting AI-powered Video Marketing is not just a temporary trend but a long-term strategy to meet the expectations of the new consumer generation.
From creating content faster and reducing costs to enabling deep personalization and emotional connection, AI is proving its value as a powerful bridge between financial brands and Gen Z — a highly promising yet demanding customer group.
The in-depth “AI-Powered Video Marketing Trends in the Finance & Banking Industry 2025” report, developed by Novaon Digital’s expert team, delivers not only strategic insights but also actionable processes, application formats, and solution packages to help businesses stay ahead of the curve and gain a sustainable competitive edge.
Explore the full report with Novaon Digital to unlock AI’s potential — and lead the brand race in the digital communications era in here
Cre: Brands Vietnam
