Campaign

Zoo Chewy Candy, Mischievous Funny Monster

Brand

BIBICA

Success Story

• Increased media exposure for the Zoo brand.
• High engagement rates and discussions around Bibica’s new chewy candy product line.
• Boosted revenue and optimized conversions across digital channels.

Background & Objectives

The Zoo Chewy Candy product was facing competition in terms of origin, design, and flavors compared to other candy products on the market. 2022 marked a major milestone for the Zoo Chewy Candy with the launch of 2 new flavors (cola & energy drink) for its lollipop and chewy candy lines, catering to the trend of imported chewy candies. With this, Bibica aimed to develop a brand revitalization strategy and introduce new products to drive sales growth for the Zoo brand portfolio.

Brand Experience Implementations

• Executed an integrated marketing communications plan with multiple touchpoints: TVCs, social posts, mini-games, live streams – all revolving around the new Zoo Mischievous Funny Monster Monster Chewy Candy product.
• Implemented a strong social marketing push on Facebook and TikTok platforms.
• Conceptualized and launched the TVC campaign “Hứng kẹo thần thái Zoo Zai Zui”.
• Deployed an AR mini-game “Hứng kẹo, chọn thần thái”.
• Leveraged Onfluencer – an AI tool for booking relevant influencers for the campaign.