In recent years, digital technology has been changing and transforming the way we live, work, and entertain ourselves. In the field of media and marketing, E! SHOW has become one of the preferred promotional formats for brands on digital platforms.

In 2023, Novaon Digital’s E! SHOW, themed “Emotional Touchpoints – Connecting Customers on Digital Platforms,” promises to deliver emotionally engaging entertainment experiences for audiences. E! SHOW consists of two main formats: Talkshow and Entertainment Show.

With a combination of technology and entertainment art, E! SHOW 2023 will be an unmissable media format for brands looking to reach their target customers and provide vibrant experiences on digital platforms.

E! SHOW: Connecting Emotion with Customers

E! SHOW is a program vividly presented through images, voice, and experiences in a real-life setting. The show features a group of characters engaging in conversations, discussions, and entertainment activities around topics introduced by the host. The content of E! SHOW is executed through various scenarios such as singing, games, sharing personal stories, taking challenges, and problem-solving.

The program is broadcast live or recorded on platforms such as Facebook, YouTube, TikTok, online newspapers, and entertainment apps. Notably, E! SHOW in its online format enhances interaction by allowing participants to discuss topics with new guests and engage in online shopping among users and potential customers through digital technology.

Novaon Digital’s E! SHOW focuses on two formats: Talkshow & Entertainment Show.

The format of E! SHOW is chosen by many domestic and international industries for their media and marketing campaigns. Among them, the most prominent industries include: Electronics/Home Appliances, Automotive, FMCG, and Finance-Banking.

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An Emotionally Engaging Entertainment Program with E! SHOW 2023

Novaon Digital’s E! SHOW will feature interesting stories that brands have implemented, alongside various broadcasting formats on digital platforms, as well as behind-the-scenes scenes showcasing a professionally organized production process and scripts that have never been revealed.

1.Talkshow – A Unique Storytelling Combination to Inspire Brands

The Talkshow will discuss a specific product or service in a direct manner. Brands can promote product features through live recording sessions or indirectly through a character who has used the product. It will explore brand stories: the formation of the business, the CEO’s journey, lifestyle stories, etc., produced with specialized content themes.

Regarding the duration and presentation format of the Talkshow, it is expected to have one or several episodes in a monthly series, lasting over 30-45 minutes per episode. It will be implemented in the form of a video series or livestream. Guest participants will include the show host, industry experts, KOLs, influencers, and reviewers.

When broadcasting the Talkshow in these formats, Novaon Digital always ensures that brand imagery is prominently displayed, maintaining an engaging narrative and interaction with viewers.

Novaon Digital is launching a new format: “The Driver’s Seat”, featuring an impressive concept and content specifically designed for the Automotive industry. Brands can combine a Special Offer with an AI KOL in the Talkshow through two formats:

• Booking an AI KOL to appear in the Talkshow.
• Creating a customized AI KOL according to the brand’s wishes to appear online.

Talk Show: The driver’s seat

2. Entertainment Show – Utilizing Entertainment Elements to Highlight Product Brands

The Entertainment Show will focus on a specific product or service and will be produced with innovative and specialized content lines that incorporate entertainment elements. It aims to use entertainment to emphasize the product brand.

Regarding the duration and presentation format of the Entertainment Show, it is expected to have one episode per month, lasting approximately 30-45 minutes per episode. It will be implemented through livestreams and content that spans the entire campaign. The format will include a video series and livestream.

During the broadcast, the show will ensure brand imagery is prominently displayed, with vibrant sound and interactive engagement with viewers.

Novaon Digital is launching a new format called “Blindfolded Taste Challenge”, featuring an exciting concept and activities specifically designed for the FMCG industry.

Entertainment Show: Blindfolded to “catch” the taste

Why Choose E! Show by Novaon Digital?

The E! SHOW package possesses significant and unique advantages in the market, designed to provide customers with a high-quality and modern brand experience. There are several reasons to choose E! Show from Novaon Digital, including:

• Marketing expertise from Novaon Digital’s professional advisors.
• Content concepts that align with digital content trends, featuring innovative presentations that are easily accessible to viewers and evoke genuine emotions.
• Utilizing advanced technology in the deployment and execution of E! Show to effectively reach the target customers.
• Support from Novaon Comm, Onfluencer, NovaonX, Novanet, and more.
• Novaon Digital is a strategic partner of over 34,000 KOLs & Influencers in Vietnam and regularly collaborates with reputable production companies, media, and journalism entities.

In the context of a rapidly developing digital transformation market, Novaon Digital’s E! Show has delivered a comprehensive and high-quality service package to clients. With the message “Emotional Touchpoints – Connecting Customers on Digital Platforms,” E! Show asserts its goal of creating a complete brand experience and ensuring customer satisfaction.

E! Show from Novaon Digital not only delivers product value but also creates a strong connection between customers and brands through digital platforms. With a commitment to excellent customer care, E! Show is becoming one of the top choices for brands looking for reliable and high-quality product promotion methods.

As a comprehensive solution for brand experience (Brand Experience Solutions), Novaon Digital harnesses the power of strategy, technological solutions, and innovative creative thinking.

With a team of over 800 digital marketing experts and advanced technology/data systems, Novaon Digital has accompanied and contributed to the success of major clients across 20 industries, including Peugeot, Huawei, Panasonic, Masterise Homes, Vietnam Airlines, and more in the Vietnamese market.

Learn more about Novaon Digital’s solutions here.