Campaign

Beauty Doesn’t Have To Be Expensive

Brand

Focallure

Success Story

• Successfully conveyed Focallure’s new brand positioning, making the brand stand out in the affordable makeup segment for young consumers in Vietnam.
• Increased brand awareness and trust from Vietnamese consumers towards Focallure’s brand and products.
• Lively discussions and engagement on forums, blogs, groups, and KOL channels, with a rapid increase in website and fanpage visits for Focallure.

Background & Objectives

Focallure Cosmetics, a makeup brand headquartered in Guangzhou, China, has expanded its operations from the US, Philippines, Indonesia to Vietnam. Before entering the Vietnamese market, localization was Focallure’s biggest challenge. Their goal was to become a trusted brand for Vietnamese consumers, which they achieved through a successful Review Marketing strategy.

Novaon Digital’s Implementations

By utilizing the Influencer Marketing Automation platform, Novaon leveraged the influence of popular makeup brands to select suitable KOLs and effectively manage the campaign. As a result, the Focallure brand succeeded in conveying its mission of confidence and personalization for women worldwide. At the same time, Focallure became a leading brand in the minds of Vietnamese consumers in the affordable makeup segment for young people.