Campaign

Catchy Taste, Catchy Chill

Brand

HBC Food

Success Story

• Achieved high engagement rate on Facebook page.
• Content strategies attracted widespread reach and discussion.

Background & Objectives

In the increasingly competitive FMCG market landscape, HBC Foods with its Juchi – Rice Crackers with Meat Floss product needed a brand re-identification strategy to adapt and meet rapidly changing consumer demands.

Brand Experience Implementations

• Deployed content focused on Facebook and TikTok channels.
• Produced TVCs to convey the “Chill” spirit of Juchi Rice Crackers linked to the image of young people with upbeat music.
• Widely amplified Juchi Rice Crackers reviews through food bloggers/travelers, seeded in hot groups/pages as well as booked PR articles for easy access to the target audience.