Campaign

Social Media Contest Management

Brand

Lexus

Success Story

• Increased website traffic and product searches.
• Achieved expected sales figures across branches.

Background & Objectives

Intending to spread the message: “Efficiently utilize time and maintain an optimistic spirit in today’s world”, Lexus LC collaborated with Novaon to launch an inspirational marketing campaign.

Novaon Digital’s Implementations

The highlight of this campaign was a competition for car enthusiasts to creatively engage with the Lexus LC model. Thanks to innovative content and precise targeting, the competition attracted a large number of customers and Lexus lovers, resulting in a successful campaign in Novaon’s Social Media Contest Management domain.