Campaign

Capture The Essence – Win Instantly

Brand

Lexus

Success Story

• Achieved a high engagement rate on Fanpage.
• Content strategies and Lexus LC model contest attracted widespread discussion and participation.
• Good engagement across influencer channels.

Background & Objectives

The goal is to convey the message: “Effective use of time and always keeping an optimistic spirit is essential in these days”, Lexus LC x Novaon launches inspirational Marketing campaign excited.

The main highlight of this campaign is the contest for “supercar connoisseurs” to try creative with the Lexus LC model. Thanks to the creative content and delivered to the right channels, the right customers, the contest attracted a large number of customers as well as Lexus fans to participate, creating a successful campaign in Novaon’s Social Media Contest Management segment.

Novaon Digital’s Implementations

• Strong deployment on Facebook and website with content revolving around Lexus’s automotive line.
• Ran media campaigns across various channels: Facebook Ads, Display Ads, TikTok, Zalo, Instagram.
• Implemented key visuals, UGC videos adhering to the concept tailored for the target customers.