In June 2025, Novaon Digital officially introduced the new 2025 version of its brand mascot, Nobo, aiming to express a clear commitment to its transformation journey into an agency that delivers brand experiences through three distinct core capabilities: Strategy – Technology – Creative.

Affirming the core capabilities

Novaon Digital is entering a pivotal phase of strategic transformation, firmly asserting its position as a pioneering agency in the realm of digital brand experience transformation. With the mission to “Digitally transform Brand Experience with Strategy, Technology and Creativity,” Novaon Digital is committed to providing comprehensive solutions that blend sharp strategy, cutting-edge technology, and breakthrough creativity.

The reimagining of the Nobo mascot is the natural outcome of this repositioning process. The former Nobo persona, though once a faithful companion, is no longer sufficient to convey the core competencies and core values that Novaon Digital currently possesses and continues to develop.

On the journey to becoming an integrated agency – one that encompasses all capabilities in digital brand experience – refreshing the brand mascot is a strategic move to properly express brand identity and leave a distinctive mark in the minds of customers. This is not merely a visual update, but a powerful statement for a redefined Novaon Digital, embarking on its own transformative leap forward.

Nobo – the new brand mascot of Novaon Digital

Novaon Digital officially introduces Nobo 2025 – its new brand mascot, starting from June 2025. In this new appearance, Nobo emerges with three distinct personas: Strategic NOBO, Creative NOBO, and Techno NOBO. Each persona represents a different core capability and takes on its own “mission” in the journey to conquer digital brand experience.

Nobo is not only friendly and approachable in appearance, but also embodies the spirit of creativity and innovation – serving as an inspiration to clients and the broader community. From this emotional connection begins a journey to explore the brand galaxy, unlocking boundless creative opportunities.

Nobo carries with it the “Brand X seed (Brand Experience)” – a symbol of life, growth, and innovation – breathing life into barren planets with vibrant, human-centered brand experiences. From here, the planet of Novaon Digital becomes the launchpad for compelling stories, where Nobo joins brands in overcoming the toughest challenges of the digital universe.

To fulfill this special mission, a capable Nobo will embody three distinct powers:

#1: Strategic NOBO: A strategic mind & a strong “right-hand” – Assistant Droney

Bearing the essence of Strategic NOBO, the Strategy persona represents a visionary leader – always at the forefront of analysis, planning, and offering strategic direction for brands. Strategic NOBO is forward-thinking, able to identify the right “brand problems” and propose breakthrough solutions to remove barriers and pave the way toward a thriving brand experience planet.

Nobo’s strategic strength lies not only in systemic thinking but also in the ability to coordinate seamlessly with the team – especially with Droney, the intelligent tech assistant always by its side. This duo forms an ideal partnership, enabling brands to realize two core solutions: Re-design Brand Experience and Re-invent Growth – laying a solid foundation for comprehensive transformation.

Character design: Strategic NOBO

#2: A creative soul & sharp intellect – Creative NOBO

As a member of the Creative persona group, Creative NOBO is the artistic energy that flows through every campaign – from visual design to storytelling through words. Always fresh, distinctive, and inspiring, NOBO Creative brings a rich reservoir of ideas and knows how to strike emotional chords and attract the right target audiences for each brand.

NOBO is not only a wellspring of creativity, but also possesses sharp analytical thinking – ensuring that every idea has strategic grounding and every story carries both depth and emotion. Creative NOBO stands for the spirit of bold thinking and bold doing, ready to break norms and create explosive, personality-rich communication moments.

In every campaign, the presence of a creative Nobo acts as a catalyst that ignites brand experiences in a unique and memorable way.

Character design: Creative NOBO

#3: A technology master & trend guide – Techno NOBO

Have you ever wished for a smart assistant with a vast data bank and sharp analytical capabilities to solve any issue in a flash? That’s exactly what Techno NOBO is – a persona that represents technological power and data intelligence within the Novaon Digital universe.

With a keen technological mind, Techno NOBO can retrieve, organize, and analyze data flexibly, enabling fast, precise, and effective execution of marketing campaigns. Technological prowess is the final puzzle piece completing the ideal “Brand Experience” picture – where every decision is driven by data and continuous innovation.

Techno NOBO’s personality is always shaped by trend sensitivity, a passion for exploration, and a tireless capacity for self-upgrade. This makes the character rarely falter when faced with complex problems – instead, NOBO keeps innovating, experimenting, and optimizing to deliver pioneering solutions, guiding brands through holistic digital transformation.

Character design: Techno NOBO

3. Reflecting brand vision: Creating new value with Nobo 2025

The reinvention of the Nobo mascot is not just a visual refresh, but a powerful statement about the vision and values Novaon Digital is pursuing. The complete version of Nobo is a vivid reflection of the core capabilities, unwavering spirit, and sustainable mission that Novaon Digital has built over 19 years of development.

With the goal of becoming a leading regional enterprise in Brand Experience Digital Transformation, Novaon Digital continues to affirm its commitment to supporting businesses – delivering systematic, creative, and breakthrough solutions. The new image of Nobo is the symbol of that promise: relentless innovation, continuous value creation.

Nobo will be a powerful companion in marketing campaigns, helping brands “breathe soul” into every experience through three core strengths: sharp strategic thinking, outstanding creativity, and solid technological foundation.

Join us in welcoming the explosive debut of Nobo across social media platforms, digital productions, character branding, online/offline events, and throughout Novaon Digital’s new visual identity system. The journey has only just begun – and Nobo will be the inspirational guide leading the way.