“CxO Circle for Automotive” is a dedicated event for the automotive industry, gathering senior leaders from TikTok, Novaon Digital, and major brands. With strategic topics on Digital Marketing, impressive success stories, and trends for 2025, the event promises to open up breakthrough opportunities and high-level networking for this highly promising industry.
On December 10, 2024, at the JW Marriott Hanoi, CxO Circle for Automotive marks the kickoff of TikTok’s exclusive CxO series, organized by TikTok and Novaon Digital. The event brings together C-level executives and senior managers from leading automotive brands, including Mr. Sea Yen Ong (Country director, revenue partnerships, TikTok Vietnam), Ms. Thuy Luong (Head of agency sales, TikTok Vietnam), Mr. Khiem Ho (Solutions director, TikTok Vietnam), Mr. Le Viet Hai Son (CEO, Novaon Digital), and Ms. Uyen Uyen Pham (Senior planning manager, Mindshare).
Recognizing the significant potential of the automotive industry in Vietnam
The automotive industry in Vietnam is growing rapidly, alongside the region’s transformation. The CxO Circle event serves as a forum for industry leaders to discuss and set the direction for Digital Marketing strategies, especially on TikTok—platforms poised to drive breakthroughs in communication and revenue growth.
At the CxO Circle for Automotive, the in-depth discussions and expert topics will provide practical guidance to help brands directly implement automotive marketing strategies, focusing on key objectives such as:
- Engagement: Strengthening partnerships with key customers in the automotive industry.
- Business: Unlocking revenue opportunities and boosting growth by reaching potential customers.
- Positioning: Strategizing with TikTok as a core media partner for the long-term growth of the automotive sector.
These insights not only help brands seize opportunities but also lay the foundation for sustainable growth in an expanding digital media landscape.
How to accelerate and achieve long-term success?
At the CxO Circle for Automotive event, speakers provided in-depth discussions focusing on automotive marketing transformation, emerging trends, and long-term strategies tailored to the industry.
The first topic, “Accelerating in 2025 – Transforming automotive marketing with TikTok” was presented by Mr. Sea Yen Ong, Country Director, Revenue Partnerships, alongside other senior representatives from TikTok. During this session, he introduced the latest trends in the automotive sector on TikTok, exclusive solutions and innovations for the automotive industry, and an integrated growth strategy on the platform to drive exceptional success for automotive brand campaigns in 2025.
Mr. Sea Yen Ong (Country director of revenue partnerships, TikTok Vietnam) shared his experience in the automotive sector
An essential part of the event, which attracted extensive discussion and exchanges from senior leaders, was the presentation by Mr. Le Viet Hai Son, CEO of Novaon Digital, on the strategic vision and comprehensive application direction for the automotive industry. His presentation went beyond analyzing the automotive market and emerging marketing trends—it also provided concrete solutions to help automotive brands optimize their digital marketing effectiveness and fully leverage the potential of platforms like TikTok. With a long-term vision, Mr. Le Viet Hai Son emphasized building sustainable marketing strategies, enhancing competitive capabilities, and solidifying brand positioning amidst a rapidly evolving market landscape.
Mr. Le Viet Hai Son (CEO, Novaon Digital) delivered a speech on the strategic vision and comprehensive application directions for the automotive industry.
The success story of Ford Thailand was a key highlight of the event, presented by Ms. Uyen Uyen Pham, senior planning manager at Mindshare. Her talk focused on how Ford Thailand leveraged a full-funnel marketing strategy on TikTok to achieve outstanding success in brand building and driving sales. This is a prime example that helps attending brands gain clearer insights into their marketing strategies in the digital age.
Ms. Uyen Uyen Pham shared how the full-funnel marketing strategy on TikTok led to outstanding success for Ford Thailand.
The CxO Circle for Automotive event is a significant step forward, not only driving revenue growth but also fostering long-term strategic relationships among stakeholders within the automotive ecosystem. It provides a valuable opportunity for automotive brands in Vietnam, as well as international automotive brands looking to expand their presence in the Vietnamese market, to transform and achieve remarkable growth through digital marketing.
