On March 6, 2023, Novaon Digital officially introduced the new representative character Nobo, showcasing its determination in transitioning into an agency that delivers brand experiences with three key core competencies: Strategy, Technology, and Creative.
1. Affirming Core Competencies
Novaon Digital has made a significant turning point in its development strategy. The company has set the mission to “Digitally transform Brand Experience with Strategy, Technology, and Creativity,” aiming to become an agency that offers digital brand experience transformation services based on Strategy, Creative, and Technology.
One of the primary reasons for changing the Nobo representative character this time stems from the fact that the old Nobo character was insufficient in fully conveying Novaon Digital’s true core competencies. In essence, Novaon Digital has truly transformed into a full-service agency providing brand experience services.
Therefore, it became essential to update the brand’s representative character to align with the organization. This is the most important reason behind creating the new Nobo representative characters for Novaon Digital.
2. Nobo – The New Brand Representative for Novaon Digital
As of March 2023, Novaon Digital officially launched Nobo, the new brand representative. This friendly mascot comes in three persona forms: Nobo Strategy, Nobo Creative, and Nobo Technology. Each persona reflects a unique standout trait, fulfilling a specific key task.
The Nobo character of Novaon Digital reflects a fun and friendly personality, while also inspiring our customers. From this connection, the beautiful galaxy journey of the brand opens up new paths.
Nobo brings the “Brand X seed (Brand Experience)” to green barren planets in the galaxy, with the hope of renewal, breathing new life into the entire universe. Join us in discovering Nobo’s exciting story on planet Novaon Digital, and how Nobo tackles “tough” challenges in the galaxy! To do this, an effective Nobo will have three key characteristics:
#1: A Strategic Mind and “Right-hand” Assistant Droney
The Strategy Persona (Nobo Strategy) is a talented leader, fond of research and providing strategic solutions. This ability helps the brand identify challenges, propose solutions, and remove barriers to reveal a green planet ahead.
Nobo Strategy Persona
Nobo’s strategic nature lies in its ability to skillfully collaborate with teammates. With the intelligent assistant Droney by its side, Nobo can confidently provide comprehensive solutions that enhance Brand Experience for businesses with two core solutions: Re-design Brand Experience and Re-invent Growth.
Nobo Strategy personality shaping
Nobo’s strategy lies in his ability to coordinate ingenually with his teammates. With the Droney intelligent assistant by its side, Nobo can firmly step on the path of providing a comprehensive solution to promote brand experience efficiency for businesses, with two core solutions: Re-design Brand Experience and Re-invent Growth.
#2: Melancholy creativity
The Nobo Creative personality team creates every beautiful moment from design to content. Fresh, different, and reliable, Nobo is full of ideas and emotions that will appeal and appeal to the right target customers. Creative but analytical, Nobo will use all his abilities to make every story full of emotions.
Every marketing campaign needs a unique Nobo, always thinking differently, daring to think and dare to do, and that’s when Nobo shows his creative personality!
Nobo Strategy personality shaping
#3: Tech-savvy, trend-sensitive
Have you ever expected to have a smart assistant, possessing a massive data system and the ability to “dissect” and solve problems quickly? Well, Nobo with the Tech personality group is here for that!
Nobo Technology possesses a great tech mind, flexible data sorting, querying, and processing capabilities to help you smoothly and efficiently deploy your campaigns.
Nobo Strategy personality shaping
The characteristic of being tech-savvy is the remaining piece of the puzzle that completes the ideal marketing picture. Nobo’s acumen will make this character constantly curious, constantly improving himself and innovating. Therefore, there are few problems that become too difficult for this character.
Nobo will constantly learn, continuously innovate, and continuously come up with solutions.
3. Reflecting the brand vision: Creating new value
Novaon Digital’s transformation of the Nobo character image affirms the new values that the brand will bring.
Comparison of old Nobo and new Nobo by Novaon Digital
Perfecting the Nobo representative, Novaon Digital affirms the brand’s core competencies, spirit and mission that have been maintained throughout the past 17 years, towards the vision of “becoming a leading enterprise in the region”, providing a methodical and powerful Brand Experience digital transformation solution. This is something that Novaon Digital will continue to do, keeping the promise of value to our customers.
The character of Nobo will become an effective ally in the marketing campaigns of brands, “breathe” into these campaigns by bringing strategic perspective, outstanding creative expression, and flexible technology application.
Let’s welcome the strong appearance of Nobo’s personality through social media platforms, digital production, character branding, online/offline events, and products using Novaon Digital’s new Nobo image!
