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LONG HAI SEAWEED DRINK
Media Strategy & Digital Production

Solution:

Creative
Strategy

Category:

FMCG
Our Work

Campaign

Launching Long Hai Seaweed Drink

Brand

Long Hai Jelly

Background & Objectives

The previous version of LONG HAI Seaweed Drink did not achieve success in reaching its target audience. To boost sales, the brand launched a new version with 4 different flavors, strategically for the summer time (from June to August 2024). The new product features a more youthful and eye-catching packaging, along with a unique “shake to drink” feature to appeal to a younger demographic.

Campaign Objectives:

Novaon Digital’s Implementations

Understanding consumer needs, Novaon Digital proposed an approach that promotes a healthier and more energetic lifestyle. Kicked off with the TVC “SHAKE STRONGLY – LEVEL UP YOURSELF”. The campaign is ongoing with other initiatives.

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    Brand Experience
    Solution Agency

    Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.


    © 2024 NOVAON DIGITAL. All rights reserved.

    Headquarter

    No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

    Ho Chi Minh Office

    MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

    Singapore Office

    5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

    Other Members Of Novaon Group

    © 2024 NOVAON DIGITAL. All rights reserved.