Campaign

Launching Long Hai Seaweed Drink

Brand

Long Hai Jelly

Background & Objectives

The previous version of LONG HAI Seaweed Drink did not achieve success in reaching its target audience. To boost sales, the brand launched a new version with 4 different flavors, strategically for the summer time (from June to August 2024). The new product features a more youthful and eye-catching packaging, along with a unique “shake to drink” feature to appeal to a younger demographic.

Campaign Objectives:

• Business: Increase overall sales across all channels. Lead the market in the North and expand market share in the South
• Marketing: Attract new customers to the new product line.
• Communication: Enhance brand awareness and emphasize the product’s delicious and nutritious flavors.

Novaon Digital’s Implementations

Understanding consumer needs, Novaon Digital proposed an approach that promotes a healthier and more energetic lifestyle. Kicked off with the TVC “SHAKE STRONGLY – LEVEL UP YOURSELF”. The campaign is ongoing with other initiatives.