Campaign

Treating Melasma and Anti-Aging

Brand

Obagi Vietnam

Success Story

The campaign achieved positive results across social channels, garnering

• Over 400K views
• 7,400 reactions
• 3,900 comments

Background & Objectives

Novaon Digital’s team implemented a special livestream plan on Obagi’s Facebook page with the theme “Treating Melasma and Anti-Aging.” It featured the participation of singer Thuy Tien and a reputable dermatology expert to build brand expertise and increase credibility for Obagi.

Brand Experience Implementations

• Executed the campaign alongside prominent social activities like social media posts and livestreams.
• Utilized Onfluencer – an AI platform to recommend suitable KOLs/representatives like singer Thuy Tien and leading dermatology experts to establish a credible brand image and boost trust.