PANASONIC
Lead Management Solution & Conversational Marketing Solution
Solution:
Creative
Category:
Electronics & Technology
Our Work
Campaign
Panasonic Service
Brand
Panasonic
Success Story
- All advertising categories exceeded KPIs, reaching ~110%.
- Organic Traffic, Share of Voice (SOV) and Page Ranking indicators all accelerated.
Background & Objectives
Panasonic launched warranty center services such as: Panasonic repair and maintenance services. Novaon Digital partnered with Panasonic to implement a comprehensive communication strategy to help the brand increase brand awareness and reach potential customers.
Novaon Digital’s Implementations
- Building and implementing Media strategy and managing Lead Management solution.
- Digital Production with content and messaging that captures customer insights.
- Media deployment focused on channels: Google Search, Facebook.
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