Campaign

Làng Sông Phố Biển

Brand

Quy Nhơn ICONIC

Success Story

Through a multi-channel communication campaign built around the theme “Riverside–Seaside Urban Village,” Novaon Digital helped Quy Nhơn ICONIC significantly increase brand visibility, audience interest, and conversion effectiveness in the Quy Nhơn real estate market. The campaign recorded outstanding results:

– 28.9 million impressions

– 13.7 million reach

– 890,000 views

– 333,000 clicks

– 128,000 engagements

– 675 leads

Context & Objectives

As Quy Nhơn’s real estate market entered a strong growth phase driven by infrastructure development, tourism, and urbanization, Quy Nhơn ICONIC emerged as a large-scale urban township of over 43 hectares in Bắc Hà Thanh, with the advantage of being riverside and near the sea, directly connected to the new National Highway 19. However, in a competitive market where many projects had already built strong recognition, the key challenge was to develop a distinctive brand story that could clearly communicate both lifestyle value and investment potential, encouraging customers to move toward decision-making.

Campaign Objectives

– Position Quy Nhơn ICONIC as a riverside–seaside urban township, balancing residential value with long-term asset growth potential.

– Increase project awareness and frequency of exposure across key communication touchpoints.

– Build a consistent message system that could be tailored to different customer groups: homebuyers and investors.

– Encourage potential customers to register, learn more about the project, and participate in project experiences.

– Support sales activities through the conversion of high-quality leads.

Novaon Digital’s Scope of Work

– Content & Message Strategy: Developed the “Riverside–Seaside Urban Village” concept and tailored messaging for both homebuyer and investor segments.

– AWO Content: Built content around key pillars including brand story, product highlights, experience, and promotions to guide customers from awareness to consideration.

– Hotpage/Hotgroup Activation: Distributed project information across relevant communities to increase credibility and generate organic discussion.

– Multi-platform Media: Deployed advertising from awareness to conversion, contributing to 28.9M impressions, 13.7M reach, and 675 leads.

– Creative Formats: Used formats such as ICONEWS, ICON-ZOOM, and ICONMIC to visualize the project’s lifestyle value and investment potential.