Campaign

One-stop family lifestyle destination mall

Brand

SC Vivo City

Success Story

• Successfully conveyed SC VivoCity’s positioning as a premier family-friendly lifestyle destination.
• Increased brand awareness and recognition as an international hub for shopping, dining, and entertainment experiences.
• Generated lively discussions on forums, blogs, groups, and KOL channels, with a rapid increase in website and fanpage visits.

Background & Objectives

SC VivoCity – The perfect shopping, dining, and entertainment destination for families. We, Novaon Digital, partnered with SC VivoCity to deliver a unique experience. The goal of this campaign was to connect people to an international space, where passion is fueled through work, life, and enjoyment.

Novaon Digital’s Implementations

In collaboration with SC VivoCity, a comprehensive family-oriented shopping, dining, and entertainment center, Novaon Digital implements holistic content with a consistent message that embodies an international environment nurturing the passion for work, living, and enjoying life in everyone’s own style.