Campaign

30 Years Elevating Value In Vietnam

Brand

Shinhan Bank

Success Story

• The campaign reached over 295 thousand users on Facebook.
• The video achieved a VTR rate at a good average level for a regular Trueview campaign.
• The campaign reached over 103 thousand users on Instagram. This campaign had a very high reaction rate – exceeding 90%, much higher than the Facebook campaign.

Background & Objectives

Shinhan celebrates its 30th anniversary. The brand aims for a campaign that can increase brand recognition and support the promotion of various product packages.

Novaon Digital’s Implementations

• Implemented Media ads strategy to optimize KPIs across Digital channels: Facebook, Google, Zalo, TikTok, Instagram.
• Communication strategy on social media and reputable press channels.
• Innovative iTVC idea development and multi-channel digital communication.
• Implemented Influencer Marketing strategy, booking Hotpages/groups, KOCs for product packages.