Campaign

Media strategy for Suzuki automobile models

Brand

Suzuki

Success Story

• Achieved a high engagement rate on the Facebook page, with an 83% increase compared to previous levels.
• Content strategies and format adaptations resonated well with the target audience group, resulting in high engagement rates as they felt relatable.
• Good engagement across influencer channels, product discovery, and usage.

Background & Objectives

This communications campaign for Suzuki’s vehicle lines aimed to increase engagement and attract a large pool of target customers. Simultaneously, it would create opportunities to expand the market and elevate brand awareness for Suzuki.

Brand Experience Implementations

• Planned a multi-channel approach: Facebook Ads, YouTube Ads, GDN, TikTok Ads.
• Strong presence on Facebook and TikTok platforms with AWO content pillars covering all vehicle models.
• Booked PR activities, seeded content on hot groups/pages.
• Produced key visuals adhering to the concept tailored for the target customers.
• Categorized and qualified leads based on status and quality score.