Campaign

Influencer Marketing

Brand

The Gioi Di Dong

Background & Objectives

The collaboration between Novaon and The Gioi Di Dong (Mobile World) in the campaign for promoting the iPhone 13 Series and the sales program at The Gioi Di Dong. The objective of the campaign was to increase awareness of the distribution of the iPhone 13 Series products at the store chain, amplify the product’s appeal on social platforms, stimulate purchasing demand, and enhance recognition of the retail stores.

Novaon Digital’s Implementations

Understanding The Gioi Di Dong’s requirements, Novaon designed an Influencer Marketing campaign that focused on delivering three main types of content: Tech content, Lifestyle content, and Comedy content. With the flexibility in applying Influencer Marketing and conveying different types of content, the campaign achieved results beyond expectations.