Solution:
Category:
Campaign
Introducing the iPhone 14
Brand
TopZone
Success Story
TopZone has achieved impressive numbers thanks to its creative content strategy and Influencer Marketing campaign:
- Achieved 15M+ engagements on TikTok.
- Sold over 80 thousand orders.
- Achieved massive revenue in the first 2 weeks of launch.
Background & Objectives
Apple products have great appeal to customers in Vietnam. Therefore, retailers always focus resources and invest heavily in ordering programs and releasing new products, most recently iPhone 14. Facing competition from retailers such as Hoang Ha Mobile, CellphoneS or individuals carrying it, TopZone has launched a media campaign to launch iPhone 14 in Vietnam with the goal: Increase TopZone’s brand recognition and boost revenue with many attractive gifts and incentives.
Novaon Digital’s Implementations
Novaon Digital implemented an Influencer Marketing Solution combined with Social Marketing for Topzone. On TikTok, the Influencer Marketing strategy was robustly implemented with 12 KOLs/Influencers from various fields: technology, lifestyle, focusing on event participation and video reviews:
- Booking KOLs to attend Offline Events & Producing Teasing Clips on social media.
- Booking KOLs to produce Pre-order Clips.
- Booking KOLs to attend Offline Launch Events + Producing Review Clips.