Campaign
Enhancing Brand Recognition On Digital Platforms
Brand
Van Hanh Mall
Success Story
- GDN and Instream campaigns were launched on websites and channels to better reach potential target audiences.
- 10 million impressions on the GDN and YouTube platforms.
- Page Post and Video campaigns were implemented according to booking KPIs. For Page Posts, the campaign recorded an increase in CTR. For Video Views, the campaign recorded a VTR of nearly 49%.
Background & Objectives
The double pressure of the pandemic as well as the explosive growth of e-commerce recently has forced shopping malls to seriously re-evaluate and reposition their stance in an increasingly fierce race. Van Hanh Mall wanted to affirm a unique identity and deploy seasonally to maintain and increase brand awareness on digital platforms.
Novaon Digital’s Implementations
- Developed a media strategy and approached the target customer audience across multiple digital platforms: Google, YouTube, Facebook.
- Produced digital assets like videos… with attractive messaging and visuals.
- Utilized Novanet to deploy advertising on reputable publishers.
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