Campaign

Enhancing Brand Recognition On Digital Platforms

Brand

Van Hanh Mall

Success Story

• GDN and Instream campaigns were launched on websites and channels to better reach potential target audiences.
• 10 million impressions on the GDN and YouTube platforms.
• Page Post and Video campaigns were implemented according to booking KPIs. For Page Posts, the campaign recorded an increase in CTR. For Video Views, the campaign recorded a VTR of nearly 49%.

Background & Objectives

The double pressure of the pandemic as well as the explosive growth of e-commerce recently has forced shopping malls to seriously re-evaluate and reposition their stance in an increasingly fierce race. Van Hanh Mall wanted to affirm a unique identity and deploy seasonally to maintain and increase brand awareness on digital platforms.

Novaon Digital’s Implementations

• Developed a media strategy and approached the target customer audience across multiple digital platforms: Google, YouTube, Facebook.
• Produced digital assets like videos… with attractive messaging and visuals.
• Utilized Novanet to deploy advertising on reputable publishers.